luxury-brand-advertising



Case Study: MediaMind Helps TAG Heuer Meet Campaign Goals

Written on
January 9th 2013
Author
Adotas

TAG Heuer is one of the most recognized global brands in luxury timepieces – representing an elite level of technical achievement and style. The brand maintains its larger-than-life image not only with A-list celebrity ambassadors, but also with large-format attention-grabbing ad creative that often exceed publisher specs. In the Fall of ... more...

Study: Luxury Brands Plan to Spend More on Digital

Written on
August 24th 2012
Author
PR

Martini Media, the digital media and content platform for engaging the audience with the most money and influence online, announced the results yesterday of a new study that reveals what luxury brand marketers consider to be the most important factors when investing in online advertising. Developed in partnership with veteran research ... more...