lurae-lumpkin



Today’s Burning Question: Reaction to Twitter’s Native Ad Move

Written on
June 9th 2014
Author
Mike Daly

ADOTAS — Today, we asked our panel of ad industry experts the following Burning Question: “What are your thoughts on Twitter’s $50 million acquisition of Namo Media?” Here’s how they responded: “If we’re learning anything at all in the digital ad world here in mid-2014 it’s that Native advertising is an approach that ... more...

Today’s Burning Question: Key Takeaway from the New IAB Internet Advertising Revenue Report?

Written on
April 14th 2014
Author
Mike Daly

ADOTAS — U.S. online ad revenue surpassed broadcast TV ad revenue for the first time in 2013, rising to $42.8 billion compared with broadcast’s $40.1 billion, according to the new IAB Internet Advertising Revenue Report released last week. For Today’s Burning Question, we asked our community of industry thought leaders: “What’s your key ... more...

Today’s Burning Question: What Do You Think of Facebook’s New Ad Structure?

Written on
March 4th 2014
Author
Mike Daly

ADOTAS — Facebook today rolled out its new ad structure, which it announced last week. The new format, which is intended to “make it easier for advertisers of every size to organize, optimize and measure their ads,” is explained in the graphic below: Here’s how industry leaders are reacting to the ... more...

Today’s Burning Question: Reaction to ‘Google Shopping Goes Mobile’

Written on
March 14th 2013
Author
Mike Daly

“I believe that the future of mobile commerce/retail distribution is about taking commerce to where people are (within apps and sites they go to today) rather than taking people to commerce destinations. Google’s announcement validates this view. However mobile user behavior is different from desktop users. Users of mobile sites and apps are ... more...

Today’s Burning Question: Are Ad Sales People Becoming Irrelevant? (Pt. 1)

Written on
February 15th 2013
Author
Mike Daly

Here’s the latest burning question we posed to our readership of  industry influencers: With the rise of programmatic bidding and high-quality inventory being available to equally bid against low-quality inventory, will ad sales people eventually be replaced by the algorithm? “Technology is slowly reducing the workforce. More jobs are being eliminated because of automation. Businesses ... more...

How Do Your Paid Search Conversion Rates Stack Up?

Written on
April 5th 2012
Author
LuRae Lumpkin

ADOTAS - In 2011, U.S. advertisers spent more than $32 billion for online advertising — yet average online conversion rates were below 3 percent and bounce rates up to 85 percent. Why is this? Spending thousands or millions of dollars to drive traffic to your website, only to have a very small percentage ... more...

Six Steps to Mobile Search Marketing Success

Written on
January 3rd 2012
Author
LuRae Lumpkin

ADOTAS - Tablet and smart phone devices have forever changed the search marketing landscape, as the year of mobile has finally happened. Tablet sales were up 260 percent year-on-year during the first three quarters of 2011, according to PC World magazine, while IDC projected sales of more than 63 million tablets, ... more...

Make Sense of Paid Social Media and Grow Your Audience

Written on
December 7th 2011
Author
LuRae Lumpkin

ADOTAS – Just when you think you’ve figured it out, someone changes the rules. You could probably say this for just about every online marketing tactic and medium out there. Social media, and in particular paid social media, definitely gets complicated in this way. Facebook and Twitter offer more ways ... more...