lucidmedia



Technorati Names Higgins CEO, Taps Kamel as CTO

Written on
May 12th 2011
Author
Gavin Dunaway

ADOTAS – They’ve been playing executive musical chairs over at blogging service and social media ad network Technorati Media, and it looks like senior vice president and general manager Shani Higgins has landed in the CEO’s seat. Higgins — who previously held senior management roles at Infoseek/GO/Disney, Ziff Davis, Benedek Investment ... more...

ValueClick Gets Contextual Through LucidMedia

Written on
August 19th 2010
Author
Gavin Dunaway

ADOTAS – After an encouraging trial period, ValueClick, which runs affiliate network Commission Junction as well as numerous other online marketing services, has integrated LucidMedia’s ClickSense contextual technology, enabling the use of advanced contextual targeting across ValueClick’s advertising platforms. “In today’s results-focused online advertising environment, it is important that we provide ... more...

LucidMedia Gets Pre-Emptive With Brand Safety

Written on
July 27th 2010
Author
Gavin Dunaway

ADOTAS – So what do you say when you realize you served a brand’s ad on a website dedicated to hate speech or explicit sexual acts? How about hate speech spoken during explicit sexual acts? “Sorry about that — won’t happen again!” I’m sure that goes over great. Nah, being preventive ... more...

Quick Hits: Turn Meets Better Advertising, Lucid Partners Up

Written on
June 25th 2010
Author
Gavin Dunaway

ADOTAS – Real-time media manager Turn became the first DSP to hook up with Better Advertising, a tech firm that allows advertisers, their partners and industry associations to be more transparent with how consumer data is gathered and used. ‘Twas also the same week Better Advertising kicked off its first ... more...

LucidMedia Jumps on the Self-Service Train

Written on
May 18th 2010
Author
Gavin Dunaway

ADOTAS – On the heels of the launch of its DSP platform back in February, LucidMedia has made the leap from managed service to self-service DSP in response to client demands to “twist the knobs themselves,” said founder and CEO Ajay Sravanapudi. Agencies and networks alike have been clamoring for self-service ... more...

Choosing the Right DSP

Written on
February 15th 2010
Author
Ajay Sravanapudi

ADOTAS – 2010 is already shaping up to be the year of real-time bidding (RTB) technologies and demand-side platforms (DSP). The availability of real-time bid access into the major ad exchanges is converging with an industry-wide preference for agency-administered ad-buying and ad-trafficking platforms. The traditional ad network model achieved many things ... more...

LucidMedia Launches Verified Inventory

Written on
February 19th 2009
Author
Edward Barrera

ADOTAS — LucidMedia has announced the launch of a new contextualization offering that combines the company’s natural language processing technology with a base of more than 14,000 content categories. Verified Inventory will allow advertisers and agencies to deploy their advertising safely and accurately, in only the web pages and categories most ... more...

Reading the Digital Tea Leaves

Written on
December 18th 2008
Author
Christopher Weiss

Editor Note: A series of contributed stories that look forward to next year. Fanscape founders Larry Weintraub and Terry Dry give their predictions. Other predictions from Adam Wicks Walker, Chief Strategy officer of Hydra. From Chris Aarons, CEO of Buzz Corps, Denise Zimmerman, President & CSO of NetPlus Marketing, and Kevin Barenblat, CEO of ... more...

LucidMedia Releases Spanish Version of ClickSense

Written on
September 23rd 2008
Author
Kathleen

ADOTAS – Online contextual ad platform LucidMedia has released a Spanish-language version of its ClickSense contextual advertising platform designed to help online advertisers and publishers precisely target the Spanish-speaking Internet demographic. According to Internet World Stats, there are more than 124 million Spanish-speaking Internet users worldwide, an increase of more than ... more...