lucidmedia
Technorati Names Higgins CEO, Taps Kamel as CTO
ADOTAS – They’ve been playing executive musical chairs over at blogging service and social media ad network Technorati Media, and it looks like senior vice president and general manager Shani Higgins has landed in the CEO’s seat. Higgins — who previously held senior management roles at Infoseek/GO/Disney, Ziff Davis, Benedek Investment [...] more...
ValueClick Gets Contextual Through LucidMedia
ADOTAS – After an encouraging trial period, ValueClick, which runs affiliate network Commission Junction as well as numerous other online marketing services, has integrated LucidMedia’s ClickSense contextual technology, enabling the use of advanced contextual targeting across ValueClick’s advertising platforms. “In today’s results-focused online advertising environment, it is important that we provide [...] more...
LucidMedia Gets Pre-Emptive With Brand Safety
ADOTAS – So what do you say when you realize you served a brand’s ad on a website dedicated to hate speech or explicit sexual acts? How about hate speech spoken during explicit sexual acts? “Sorry about that — won’t happen again!” I’m sure that goes over great. Nah, being preventive [...] more...
Quick Hits: Turn Meets Better Advertising, Lucid Partners Up
ADOTAS – Real-time media manager Turn became the first DSP to hook up with Better Advertising, a tech firm that allows advertisers, their partners and industry associations to be more transparent with how consumer data is gathered and used. ‘Twas also the same week Better Advertising kicked off its first [...] more...
LucidMedia Jumps on the Self-Service Train
ADOTAS – On the heels of the launch of its DSP platform back in February, LucidMedia has made the leap from managed service to self-service DSP in response to client demands to “twist the knobs themselves,” said founder and CEO Ajay Sravanapudi. Agencies and networks alike have been clamoring for self-service [...] more...
Choosing the Right DSP
ADOTAS – 2010 is already shaping up to be the year of real-time bidding (RTB) technologies and demand-side platforms (DSP). The availability of real-time bid access into the major ad exchanges is converging with an industry-wide preference for agency-administered ad-buying and ad-trafficking platforms. The traditional ad network model achieved many things [...] more...
LucidMedia Launches Verified Inventory
ADOTAS — LucidMedia has announced the launch of a new contextualization offering that combines the company’s natural language processing technology with a base of more than 14,000 content categories. Verified Inventory will allow advertisers and agencies to deploy their advertising safely and accurately, in only the web pages and categories most [...] more...
Reading the Digital Tea Leaves
Editor Note: A series of contributed stories that look forward to next year. Fanscape founders Larry Weintraub and Terry Dry give their predictions. Other predictions from Adam Wicks Walker, Chief Strategy officer of Hydra. From Chris Aarons, CEO of Buzz Corps, Denise Zimmerman, President & CSO of NetPlus Marketing, and Kevin Barenblat, CEO of [...] more...
LucidMedia Releases Spanish Version of ClickSense
ADOTAS – Online contextual ad platform LucidMedia has released a Spanish-language version of its ClickSense contextual advertising platform designed to help online advertisers and publishers precisely target the Spanish-speaking Internet demographic. According to Internet World Stats, there are more than 124 million Spanish-speaking Internet users worldwide, an increase of more than [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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