ltv



Criteo Unveils Mobile In-App Performance Display Ad Solution

Written on
January 23rd 2014
Author
Press Release

PALO ALTO, January 23, 2014 (ADOTAS) – Criteo (NASDAQ: CRTO), a leading global technology company that specializes in performance display advertising, today announced the beta release of its mobile in-app performance display advertising solution.  The new offering provides app developers and mobile marketers a cost effective, performance driven solution to engage and convert their most valuable users and increase the lifetime value (LTV) of customers using their mobile application. Criteo’s mobile ... more...

Nexage: 6 Mobile Advertising Predictions for 2014

Written on
January 10th 2014
Author
Victor Milligan

ADOTAS – Ah, the New Year. It’s a time of reflection and prediction: reflecting on how mobile advertising has progressed and evolved, and predicting what is in store for 2014. Let’s start by looking at 2013. It will be known as the year that the dust settled on some of ... more...

Is The Move to Mobile a Race to the Bottom for Publishers?

Written on
February 14th 2013
Author
Richard L. Tso

For advertisers and publishers, the lifetime value of a customer (LTV) has been crushed by the introduction of digital. The spiraling decline of print has led to a drastic decrease in the number of subscription-based revenues for publishers, who rely heavily on this dependable revenue stream to partially cover high ... more...