loyalty
Tesco Makes a Social Media Move With BzzAgent Acquisition
ADOTAS – Boston social media marketer BzzAgent has been acquired by Dunnhumby, the wholly-owned marketing subsidiary of the supermarket chain Tesco. The retailer is the third-largest in the world in terms of revenue following WalMart and Carrefour. The reported $60 million price tag is a lot less than the $300 million [...] more...
Maritz and Bunchball Mix Loyalty and Gamification
ADOTAS – In the social marketing age, everything can be a game, and every game can be social. Engaging a consumer through some kind of challenge is marketing magic, third-party “gamification” service Bunchball has learned with its Nitro platform. Combining that with a loyalty and incentive service like Maritz is [...] more...
Adara Connects Advertisers With Loyalty Data
ADOTAS – Especially in the age of the mobile consumer, loyalty programs are hot — and the data that comes out the other end is potentially priceless. So the new Loyalty Audience Platform released by Adara Media — formerly blog search engine Opinmind — is bound to raise a [...] more...
Loopt Star Adds Local Discount Detector
ADOTAS – Location-based mobile social networks such as Gowalla, Foursquare and Loopt have arguably turned consumerism into a game that’s fun for the whole family — long as they have cash. It’s a scavenger hunt for discounts — and Loopt Star, the rewards app of Loopt social mapping mobile apps, [...] more...
Customer Loyalty: How to Earn It
ADOTAS — There’s a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention. And with the economy in its current state, it’s more important than ever to keep the customers you have. When we surveyed our user base of engineering, technical, manufacturing and industrial [...] more...
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- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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