loyalty



Live Twitter Feed From the Street Fight Summit in NYC

Written on
January 15th 2013
Author
Tim Sohn

We’ll be tweeting all day (#SFSNYC) from Street Fight Summit 2012, Street Fight’s annual two-day flagship event in New York City. The conference will put a spotlight on some of the most exciting innovations in hyperlocal content, commerce, marketing, and technology. Panels, keynote presentations, fireside chats and debates will address the following topics, among others: ... more...

Industry Leaders Offer Predictions for 2013 (Part 6)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP.  Brands continue to become publishers in their own right, and will seek to integrate their marketing messages seamlessly within high-quality publisher content.  Well executed Native ... more...

Tesco Makes a Social Media Move With BzzAgent Acquisition

Written on
May 23rd 2011
Author
Gavin Dunaway

ADOTAS – Boston social media marketer BzzAgent has been acquired by Dunnhumby, the wholly-owned marketing subsidiary of the supermarket chain Tesco. The retailer is the third-largest in the world in terms of revenue following WalMart and Carrefour. The reported $60 million price tag is a lot less than the $300 million ... more...

Maritz and Bunchball Mix Loyalty and Gamification

Written on
September 24th 2010
Author
Gavin Dunaway

ADOTAS – In the social marketing age, everything can be a game, and every game can be social. Engaging a consumer through some kind of challenge is marketing magic, third-party “gamification” service Bunchball has learned with its Nitro platform. Combining that with a loyalty and incentive service like Maritz is ... more...

Adara Connects Advertisers With Loyalty Data

Written on
September 17th 2010
Author
Gavin Dunaway

ADOTAS – Especially in the age of the mobile consumer, loyalty programs are hot — and the data that comes out the other end is potentially priceless. So the new Loyalty Audience Platform released by Adara Media — formerly blog search engine Opinmind — is bound to raise a ... more...

Loopt Star Adds Local Discount Detector

Written on
August 6th 2010
Author
Gavin Dunaway

ADOTAS – Location-based mobile social networks such as Gowalla, Foursquare and Loopt have arguably turned consumerism into a game that’s fun for the whole family — long as they have cash. It’s a scavenger hunt for discounts — and Loopt Star, the rewards app of Loopt social mapping mobile apps, ... more...

Customer Loyalty: How to Earn It

Written on
June 25th 2009
Author
Guy Maser

ADOTAS — There’s a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention. And with the economy in its current state, it’s more important than ever to keep the customers you have. When we surveyed our user base of engineering, technical, manufacturing and industrial ... more...