loyalty-programs



What a (Digital) Mom Wants: Data Reveals Truisms about Moms’ Digital Shopping Behavior

Written on
January 23rd 2014
Author
Glenn Humble

ADOTAS – Christina Aguilera sang “What a Girl Wants” loud and clear more than 15 years ago. We have found this to be even more prevalent as it relates to the digital world. Several years ago, moms became one of the most coveted audiences for brand marketers, advertisers and retailers ... more...

4 Steps to Long-Term Engagement with Incentive Programs

Written on
May 14th 2013
Author
Ranjith Kumaran

ADOTAS — We know that a little nudge can stimulate customers to take action. Now more than ever, as technology gives us a direct connection to the people who love our brands, companies should reward their audiences for taking actions that benefit the business. According to research by Colloquy, consumer participation ... more...

Study: What Motivates Moms to Engage, Share and Make Purchases?

Written on
May 10th 2013
Author
Adotas

ADOTAS — Moms influence $2.4 trillion in annual spend, and word-of-mouth from Moms can make or break a product. The question is, how do you motivate them to take action? According to PunchTab’s research, released today, you should offer them rewards. 81% of moms said they would engage more with a ... more...

Mobile Analytics: Driving Greater Engagement for Loyalty Programs

Written on
March 6th 2013
Author
Brendan O’Kane

Customer loyalty was a top theme at the recent National Retail Federation Big Show, where thousands of retailers gathered to discuss trends and learn from the industry’s top names. This theme frequently overlapped with another important topic that is linked to loyalty: a strong focus on customers and on personalizing the ... more...

Industry Leaders Offer Predictions for 2013 (Part 6)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP.  Brands continue to become publishers in their own right, and will seek to integrate their marketing messages seamlessly within high-quality publisher content.  Well executed Native ... more...

Waze’s Location-Guided Mobile Ad Platform Merges Navigation, M-Commerce

Written on
November 9th 2012
Author
Press Release

PALO ALTO, CALIF. (November 7, 2012) – Waze, the world’s social traffic and navigation app, is officially launching Waze Ads, its location-guided advertising platform for local merchants and big brands looking to attract a new audience of mobile customers who are already on the road and driving nearby. Waze Ads allow ... more...

Customer Loyalty: Beyond Earning Miles

Written on
July 26th 2011
Author
Hayton Lan

ADOTAS – This month marks the 30th anniversary of the frequent flyer program. The AA Advantage program is still very successful. It’s interesting however, that it and many other travel loyalty programs are aggressively trying to get members to be more active. The reason for all this activity is simple. Loyalty ... more...

CardStar Brings Loyalty Programs to iPad

Written on
August 31st 2010
Author
Gavin Dunaway

ADOTAS – As CardStar CEO Andy Miller displays the features of the company’s just-released iPad app, I flash back to standing with my mother in the grocery store line as she fumbled through a wallet flooded with discount cards. CardStar’s loyalty card smartphone app — also available on iPhone, BlackBerry and ... more...