lotame



Targeted Victory Pilots New Cross-Device DMP Solution

Written on
September 17th 2014
Author
Press Release

(ADOTAS) WASHINGTON – September 17, 2014 – Targeted Victory announced today that they are the first to utilize Lotame’s new cross-device DMP solution, which will allow them to take best-of-breed, cookie based political audience segments and extend them seamlessly across mobile. “Targeted Victory was the first pilot partner for our cross-device ... more...

Nasmedia and Lotame Announce Strategic Partnership

Written on
August 13th 2014
Author
Press Release

(ADOTAS) New York – August 13, 2014 - Lotame, the global independent data management platform (DMP), today announced a strategic partnership with Nasmedia, Korea’s leading digital media agency and media network. Through the exclusive partnership, Lotame’s DMP will be integrated within Nasmedia’s tech stack, and will give the agency’s publisher ... more...

Lotame and Yieldex Increase Ad Yield for The Weather Company

Written on
June 19th 2014
Author
Press Release

NEW YORK, JUNE 19, 2014 (ADOTAS) – Lotame, the world’s leading independent data management platform (DMP), has partnered with Yieldex, the leading provider of analytics and trading tools for advertisers and publishers, to deliver audience forecasting and yield management for AudienceFX, The Weather Company’s audience targeting solution for brands on its ... more...

Facebook’s Mobile Ad Announcement: The Industry Reacts

Written on
April 30th 2014
Author
Mike Daly

ADOTAS – As we reported earlier this week, Facebook revealed its plans for a mobile ad network at its “F8″ developer conference in San Francisco today. To kick off the conference, founder/CEO Mark Zuckerberg and company announced more than a dozen new developer products, including: Audience Network: Developers now have a new way to ... more...

A Founder’s View: Lotame’s Acquisition of AdMobius

Written on
April 9th 2014
Author
Omar Abdala

ADOTAS – Having spent many years solving endemic problems in the mobile ad network space — first at Quattro, then at iAd — and as my co-founders and I were just starting to consider AdMobius, the recurring thought was how to address all the disorganized mobile publisher data which exists ... more...

GfK MRI Brings New Accuracy, Breadth To Online Targeting

Written on
March 31st 2014
Author
Press Release

New York,  March 31, 2014 (ADOTAS) – GfK MRI is empowering marketers and advertisers to build brands more effectively through online advertising. The company has launched 44 consumer segments based on its unrivaled information on consumers’ offline activities and attitudes – allowing more precise targeting of the consumers brands want ... more...

Lotame Acquires AdMobius

Written on
March 18th 2014
Author
Press Release

NEW YORK, March 18, 2014 (ADOTAS) – Lotame, the world’s leading independent data management platform (DMP), today announced it has acquired AdMobius, the industry’s first mobile audience management platform.  This strong combination will give marketers and publishers the power to engage with relevant audiences, at scale, across devices and marketing ... more...

Lotame and Optimizely Partner for Website Content Optimization and Personalization

Written on
March 12th 2014
Author
Press Release

NEW YORK, March 12, 2014  (ADOTAS) – Lotame today announced it has partnered with Optimizely, the leading global website optimization platform, to provide Lotame’s marketer and publisher clients a seamless way to facilitate website content optimization and personalization within Lotame’s unifying data management platform (DMP). Through the partnership, Lotame will ... more...

Lotame Secures $15 Million in Series D Funding

Written on
March 5th 2014
Author
Press Release

NEW YORK, March 5, 2014 (ADOTAS) – Lotame, the world’s leading independent data management platform (DMP), today announced that it has secured $15 million in Series D funding. The round was led by Sozo Ventures and TrueBridge Capital Partners, with substantial participation from existing investors Battery Ventures, Emergence Capital Partners ... more...

Industry Reacts to the Latest Big Acquisition News

Written on
February 25th 2014
Author
Mike Daly

ADOTAS – Oracle announced yesterday that it has signed an agreement to acquire Big Data platform BlueKai. Terms were not officially announced, but media speculation puts the price tag in the range of $400 million. “Modern marketers require new ways of acquiring, centralizing, interpreting, and activating customer data across marketing ... more...