lotame



A Founder’s View: Lotame’s Acquisition of AdMobius

Written on
April 9th 2014
Author
Omar Abdala

ADOTAS – Having spent many years solving endemic problems in the mobile ad network space — first at Quattro, then at iAd — and as my co-founders and I were just starting to consider AdMobius, the recurring thought was how to address all the disorganized mobile publisher data which exists ... more...

GfK MRI Brings New Accuracy, Breadth To Online Targeting

Written on
March 31st 2014
Author
AdotasWire

New York,  March 31, 2014 (ADOTAS) – GfK MRI is empowering marketers and advertisers to build brands more effectively through online advertising. The company has launched 44 consumer segments based on its unrivaled information on consumers’ offline activities and attitudes – allowing more precise targeting of the consumers brands want ... more...

Lotame Acquires AdMobius

Written on
March 18th 2014
Author
AdotasWire

NEW YORK, March 18, 2014 (ADOTAS) – Lotame, the world’s leading independent data management platform (DMP), today announced it has acquired AdMobius, the industry’s first mobile audience management platform.  This strong combination will give marketers and publishers the power to engage with relevant audiences, at scale, across devices and marketing ... more...

Lotame and Optimizely Partner for Website Content Optimization and Personalization

Written on
March 12th 2014
Author
AdotasWire

NEW YORK, March 12, 2014  (ADOTAS) – Lotame today announced it has partnered with Optimizely, the leading global website optimization platform, to provide Lotame’s marketer and publisher clients a seamless way to facilitate website content optimization and personalization within Lotame’s unifying data management platform (DMP). Through the partnership, Lotame will ... more...

Lotame Secures $15 Million in Series D Funding

Written on
March 5th 2014
Author
AdotasWire

NEW YORK, March 5, 2014 (ADOTAS) – Lotame, the world’s leading independent data management platform (DMP), today announced that it has secured $15 million in Series D funding. The round was led by Sozo Ventures and TrueBridge Capital Partners, with substantial participation from existing investors Battery Ventures, Emergence Capital Partners ... more...

Industry Reacts to the Latest Big Acquisition News

Written on
February 25th 2014
Author
Mike Daly

ADOTAS – Oracle announced yesterday that it has signed an agreement to acquire Big Data platform BlueKai. Terms were not officially announced, but media speculation puts the price tag in the range of $400 million. “Modern marketers require new ways of acquiring, centralizing, interpreting, and activating customer data across marketing ... more...

Lotame Goes Mobile with New Audience Platform

Written on
January 15th 2014
Author
AdotasWire

NEW YORK, January 15, 2014 (ADOTAS) – Lotame, the data management platform (DMP) that helps publishers, marketers and agencies maximize the way they collect, organize, analyze and activate audience data, today announced its “Lotame Mobile DMP” suite, a new set of industry-leading solutions to help businesses manage audience data from ... more...

UPDATED: Twitter Officially Launches Tailored Audiences Program

Written on
December 6th 2013
Author
Mike Daly

ADOTAS – Twitter brought its tailored audiences ad program out of beta today and named the following companies as its official ad partners: Adara AdRoll BlueKai Chango DataXu Dstillery Lotame Quantcast ValueClick [x+1] “With tailored audiences, you can reach users on Twitter who have shown interest in your brand or your category even away from Twitter,” writes Abhishek Shrivastava, Product Manager, ... more...

AFAIK: Tommy Page, Pandora, Celtra, Lotame, Newsy, About.com, SourceKnowlege

Written on
May 9th 2013
Author
Mike Daly

ADOTAS – The Email Carrier never rests. Here’s a sampling from our Inbox. Tommy Page (pictured), a former record-company executive and, most recently, publisher at Billboard, has joined Pandora in the new position of Vice President, Artist and Brand Partnerships, effective immediately. The hiring is a signpost to Pandora’s expansion into ... more...

Today’s Burning Question: Reaction to AOL’s Marketplace Announcement

Written on
April 12th 2013
Author
Mike Daly

ADOTAS – Today we asked our roster of thought leaders the following Burning Question: “What is your reaction the announcement that AOL is launching its own SSP, Marketplace?” Here’s how they responded (check back for further updates). “While efficiency is a wonderful goal, if you measure success in advertising on the basis of ... more...