lotame
Industry news in new ventures, hirings, finance and offerings
ADOTAS — Alliance Health Networks, Definition 6, Lotame and another Murdoch, along with Joanna Shields had some news. Shine Group Chairman and CEO Elisabeth Murdoch, daughter of Rupert, and former Bebo CEO and AOL executive Joanna Shields are creating a content company that will combine TV production and social media. [AllthingsD] Alliance [...] more...
Narrowing ‘time spent’ as an online ad metric
ADOTAS — It’s a metric that some, especially those in social media and online video, keep pushing as more relevant for advertisers: time spent. The results from a recent Lotame study showed the effects of exposure to a campaign on a person’s intent to view an entertainment offering. The study revealed [...] more...
Lotame unveils Stadium
ADOTAS — The company, which provides social media solutions, has a new service that will allow advertisers, publishers and networks to employ targeting based on anonymous social data themselves to improve their reach to a target audience and campaign measurement. Stadium is the first ad delivery platform, powered by social data, [...] more...
Brands have a social media “window of opportunity” in PR disasters
ADOTAS — Time. It’s the one thing that most social media experts don’t talk about when it comes to dealing with brand public relation problems like Domino’s Pizza had recently. But brands do have a window, according to research done by Lotame, a company that provides solutions within social media. Lotame [...] more...
Mindshare Taps Lotame for Ad-Tracking Campaign
ADOTAS – Mindshare will begin tracking how much time consumers spend in front of and engaged with ads on social sites, Lotame announced today. Lotame is a platform enabling targeted advertising to customizable audiences through social media. Mindshare will use Lotame’s Time Spent online ad platform in support of a campaign [...] more...
Hiring Round Up: Lotame, Babelgum, Tribal Fusion
ADOTAS – Targeted advertising shop Lotame has appointed Adam Lehman as its COO. Most recently, he was co-founder, president and COO of GeniusRocket, an online service enabling brands to crowdsource viral marketing videos and other creative marketing content. Lehman was also previously a senior vice president at AOL where he [...] more...
Lotame Raises $13M in Series B
ADOTAS – Social network ad targeter Lotame just closed a $13 million round of series B financing, the company said. Emergence Capital Partners led the round with continuing participation from previous investors including Battery Ventures and Hillcrest Management. The influx of cash will be used to pimp out its current [...] more...
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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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