lotame

Media Mixers: TRAFFIQ Hosts Spring Fling

Written on: April 29th 2011
Author: Lev Jacobi

ADOTAS – Thanks to TRAFFIQ for last night’s spring data fling, held at Lucy’s Cantina Royale. Partners included Lotame, Peer39, Media6Degrees, Bizo, OwnerIQ, Tumri, Aperture and VisualDNA. The crowd was a vibrant mixture of online advertising insiders, with seasoned pros mingling alongside fresh new talent. Lucky participants chowed down on delicious [...] more...

Got Funds? Lotame Scores $11 Mil for Pub Solution

Written on: December 7th 2010
Author: Gavin Dunaway

ADTOAS – Meeting at the intersection of bustling media narratives on venture capital spending gone wild and online data privacy, data technology firm Lotame Solutions received $11 million dollars from a Series C round of funding led by Emergence Capital. Also the leader of Lotame’s previous $13 million round of investment, [...] more...

Data Collectors Are Not Villains

Written on: December 3rd 2010
Author: Gavin Dunaway

ADOTAS – My favorite quote from the latest Wall Street Journal entry in the shrieking (and increasingly self-congratulatory) “What They Know” series: “Previously, a handful of Internet and tracking firms, including Google, Yahoo, BlueKai, Lotame and eXelate, made such information available on their own sites. However, few consumers were aware.” What’s the [...] more...

Industry news in new ventures, hirings, finance and offerings

Written on: September 17th 2009
Author: Edward Barrera

ADOTAS — Alliance Health Networks, Definition 6, Lotame and another Murdoch, along with Joanna Shields had some news. Shine Group Chairman and CEO Elisabeth Murdoch, daughter of Rupert, and former Bebo CEO and AOL executive Joanna Shields are creating a content company that will combine TV production and social media. [AllthingsD] Alliance [...] more...

Narrowing ‘time spent’ as an online ad metric

Written on: May 28th 2009
Author: Edward Barrera

ADOTAS — It’s a metric that some, especially those in social media and online video, keep pushing as more relevant for advertisers: time spent. The results from a recent Lotame study showed the effects of exposure to a campaign on a person’s intent to view an entertainment offering. The study revealed [...] more...

Lotame unveils Stadium

Written on: May 7th 2009
Author: Edward Barrera

ADOTAS — The company, which provides social media solutions, has a new service that will allow advertisers, publishers and networks to employ targeting based on anonymous social data themselves to improve their reach to a target audience and campaign measurement. Stadium is the first ad delivery platform, powered by social data, [...] more...

Brands have a social media “window of opportunity” in PR disasters

Written on: April 23rd 2009
Author: Edward Barrera

ADOTAS — Time. It’s the one thing that most social media experts don’t talk about when it comes to dealing with brand public relation problems like Domino’s Pizza had recently. But brands do have a window, according to research done by Lotame, a company that provides solutions within social media. Lotame [...] more...

Mindshare Taps Lotame for Ad-Tracking Campaign

Written on: November 11th 2008
Author: Kathleen

ADOTAS – Mindshare will begin tracking how much time consumers spend in front of and engaged with ads on social sites, Lotame announced today. Lotame is a platform enabling targeted advertising to customizable audiences through social media. Mindshare will use Lotame’s Time Spent online ad platform in support of a campaign [...] more...

Hiring Round Up: Lotame, Babelgum, Tribal Fusion

Written on: November 3rd 2008
Author: Kathleen

ADOTAS – Targeted advertising shop Lotame has appointed Adam Lehman as its COO. Most recently, he was co-founder, president and COO of GeniusRocket, an online service enabling brands to crowdsource viral marketing videos and other creative marketing content. Lehman was also previously a senior vice president at AOL where he [...] more...

Lotame Raises $13M in Series B

Written on: August 19th 2008
Author: Kathleen

ADOTAS – Social network ad targeter Lotame just closed a $13 million round of series B financing, the company said. Emergence Capital Partners led the round with continuing participation from previous investors including Battery Ventures and Hillcrest Management. The influx of cash will be used to pimp out its current [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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