looksmart



AFAIK: SpotXchange, Federated Media, DG Media Mind, The Weather Company, Viralheat, Integral Ad Science, Tealium, Dailybreak, Undertone, Yieldex

Written on
February 6th 2013
Author
Mike Daly

Here’s what cropped up on our virtual radar this week: SpotXchange, which bills itself as the largest global marketplace of digital video ad inventory, has experienced explosive growth in its video RTB marketplace as the platform saw 10 times the revenue growth and a 596% increase in global bid requests from 2011 ... more...

LookSmart Probes Search Marketers’ Minds

Written on
September 3rd 2010
Author
Gavin Dunaway

ADOTAS – What goes on in the mind of the search marketer? How do they choose their PPC platforms? Search company LookSmart, who in the last year contributed an excellent series of articles mapping out the nonproprietary search space, was dying to know, so it Surveyed 120 advertisers working with ... more...

Mapping Out the Non-Proprietary Search Space: Part III

Written on
February 23rd 2010
Author
Gill Brown

ADOTAS – This is the last entry in a three-part series on the non-proprietary search space. Check out part one and part two. As this series on the non-proprietary search market comes to a close, hopefully we have shed some valuable light on the broader search advertising industry, beyond the “big ... more...

LookSmart partners with Anchor Intelligence

Written on
March 18th 2009
Author
Edward Barrera

ADOTAS — LookSmart, the search advertising network and management company, and Anchor Intelligence, a traffic quality solutions provider, announced a partnership to enhance and extend protection of advertisers from the threat of click fraud. Under the terms of the agreement, LookSmart has licensed ClearMark, Anchor Intelligence’s real-time traffic scoring system, to score ... more...

LookSmart Goes Dutch

Written on
December 21st 2007
Author
Sarah Novotny

LookSmart, Ltd., an online advertising and technology solutions company, today announced that its Board of Directors has approved a modified Dutch Auction self-tender offer for up to $20 million of its common stock. The Company expects that the self-tender offer will commence in early January, and will remain open for ... more...

LookSmart Unveils AdCenter for Publishers

Written on
July 19th 2006
Author
Sarah Novotny

LookSmart has released a new version of AdCenter for Publishers to enable publishers to maintain and grow small and large advertiser relationships. The original AdCenter provides hosted advertising sales and a service platform for search engines, media companies, social networking sites, retail sites, and directories. The new platform for publishers is ... more...

LookSmart AdCenter Updates API

Written on
March 1st 2006
Author
Sarah Novotny

At the Search Engine Strategies conference yesterday, vertical search company LookSmart announced the release of an updated version of their AdCenter API. The new API will let 3rd party marketing and reporting software access the internal guts of LookSmart’s search network, simplifying the purchase and management of campaigns on the ... more...