looksmart
AFAIK: SpotXchange, Federated Media, DG Media Mind, The Weather Company, Viralheat, Integral Ad Science, Tealium, Dailybreak, Undertone, Yieldex
Here’s what cropped up on our virtual radar this week: SpotXchange, which bills itself as the largest global marketplace of digital video ad inventory, has experienced explosive growth in its video RTB marketplace as the platform saw 10 times the revenue growth and a 596% increase in global bid requests from 2011 [...] more...
LookSmart Probes Search Marketers’ Minds
ADOTAS – What goes on in the mind of the search marketer? How do they choose their PPC platforms? Search company LookSmart, who in the last year contributed an excellent series of articles mapping out the nonproprietary search space, was dying to know, so it Surveyed 120 advertisers working with [...] more...
Mapping Out the Non-Proprietary Search Space: Part III
ADOTAS – This is the last entry in a three-part series on the non-proprietary search space. Check out part one and part two. As this series on the non-proprietary search market comes to a close, hopefully we have shed some valuable light on the broader search advertising industry, beyond the “big [...] more...
LookSmart partners with Anchor Intelligence
ADOTAS — LookSmart, the search advertising network and management company, and Anchor Intelligence, a traffic quality solutions provider, announced a partnership to enhance and extend protection of advertisers from the threat of click fraud. Under the terms of the agreement, LookSmart has licensed ClearMark, Anchor Intelligence’s real-time traffic scoring system, to score [...] more...
LookSmart Goes Dutch
LookSmart, Ltd., an online advertising and technology solutions company, today announced that its Board of Directors has approved a modified Dutch Auction self-tender offer for up to $20 million of its common stock. The Company expects that the self-tender offer will commence in early January, and will remain open for [...] more...
LookSmart Unveils AdCenter for Publishers
LookSmart has released a new version of AdCenter for Publishers to enable publishers to maintain and grow small and large advertiser relationships. The original AdCenter provides hosted advertising sales and a service platform for search engines, media companies, social networking sites, retail sites, and directories. The new platform for publishers is [...] more...
LookSmart AdCenter Updates API
At the Search Engine Strategies conference yesterday, vertical search company LookSmart announced the release of an updated version of their AdCenter API. The new API will let 3rd party marketing and reporting software access the internal guts of LookSmart’s search network, simplifying the purchase and management of campaigns on the [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013 ADOTAS — Did you forget that your friend’s birthday is [...] more »
- Upcoming Event and Conference Calendar June 19th 2013 ADOTAS -– Here’s a snapshot of upcoming industry events. Further [...] more »
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013 ADOTAS — It’s no secret that mobile commerce is on [...] more »
- Larissa’s Picks to Click: PBS’ Digital Triumph, Promoted Ads, Brands on the ‘Vine’ June 18th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for [...] more »
- Mediasmith Taps Medialets As Official 3rd-Party Server for Mobile/Tablet Advertising June 18th 2013 NEW YORK, June 18, 2013 (ADOTAS) – Medialets, the essential [...] more »
- Breaking: VivaKi and Mass Relevance Announce Partnership June 17th 2013 AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global [...] more »
Features
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013
- Facebook Unveils #Hashtag Strategies for Advertisers June 17th 2013
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