long-tail



Adknowledge Acquires AdParlor’s Facebook Ad Management Platform

Written on
November 1st 2011
Author
Gavin Dunaway

ADOTAS – Long-tail-focused performance marketing network Adknowledge is upping its play in the social sector with the purchase of Facebook ad management platform AdParlor, which grabbed some attention earlier when big-time group-buying site Groupon tapped it as the exclusive platform for its Facebook ad spend. Reportedly the largest vendor with a Facebook Ads ... more...

Smaller Pubs Have Lijit Monetization Partner

Written on
February 16th 2011
Author
Gavin Dunaway

ADOTAS – “We want to be a publisher’s monetization partner, not a service,” said Lijit COO Walter Knapp. “Many smaller publishers and bloggers are good at content management and not great at the technical side. We provide the business half of a CMS platform.” Aiming to be a true supply-side platform, ... more...

Got Funds? Adknowledge Rakes in $200 Million

Written on
January 13th 2011
Author
Gavin Dunaway

ADOTAS - Investors seem to think there’s money in the long-tail after all. Adknowledge, which runs long-tail advertising marketplace bidsystem.com, just raised $200 million in debt and equity financing that it plans to put towards acquisitions. The company wants expand its network to allow advertisers access to long-tail mobile and video. Leading the ... more...

Yahoo Plants Own Seed With Associated Content Acquisition

Written on
May 19th 2010
Author
Gavin Dunaway

ADOTAS – When Aol announced its seed Seed program, it was labeled by many industry journalists as “similar to Associated Content.” Reportedly Associated Content was trying to entice Aol last summer with a price tag of $150 million (and strange it couldn’t woo Aol considering CEO Tim Armstrong was an ... more...

OpenX Promotes Long Tail Alliance to Small Pubs

Written on
December 16th 2009
Author
Gavin Dunaway

ADOTAS – Yahoo! Right Media’s recent shift to “premium” exchange and shutdown of the Direct Media Exchange was emblematic of the display arena in general — premium publishers are all the rage while little guys keep getting the shaft. But some people are looking out small publishers: OpenX is encouraging its ... more...

Pay Per Click Keyword Tail: Long=Strong

Written on
November 11th 2008
Author
Peter Varga Jr.

ADOTAS — With the increase in Pay Per Click (PPC) marketers, many top tier keywords have become saturated with competition. For those marketer’s whose budgets aren’t endless, they are left to wonder what they can do to get their piece of the PPC marketing pie. Simply put, many PPC ... more...