long-tail
Adknowledge Acquires AdParlor’s Facebook Ad Management Platform
ADOTAS – Long-tail-focused performance marketing network Adknowledge is upping its play in the social sector with the purchase of Facebook ad management platform AdParlor, which grabbed some attention earlier when big-time group-buying site Groupon tapped it as the exclusive platform for its Facebook ad spend. Reportedly the largest vendor with a Facebook Ads [...] more...
Smaller Pubs Have Lijit Monetization Partner
ADOTAS – “We want to be a publisher’s monetization partner, not a service,” said Lijit COO Walter Knapp. “Many smaller publishers and bloggers are good at content management and not great at the technical side. We provide the business half of a CMS platform.” Aiming to be a true supply-side platform, [...] more...
Got Funds? Adknowledge Rakes in $200 Million
ADOTAS - Investors seem to think there’s money in the long-tail after all. Adknowledge, which runs long-tail advertising marketplace bidsystem.com, just raised $200 million in debt and equity financing that it plans to put towards acquisitions. The company wants expand its network to allow advertisers access to long-tail mobile and video. Leading the [...] more...
Yahoo Plants Own Seed With Associated Content Acquisition
ADOTAS – When Aol announced its seed Seed program, it was labeled by many industry journalists as “similar to Associated Content.” Reportedly Associated Content was trying to entice Aol last summer with a price tag of $150 million (and strange it couldn’t woo Aol considering CEO Tim Armstrong was an [...] more...
OpenX Promotes Long Tail Alliance to Small Pubs
ADOTAS – Yahoo! Right Media’s recent shift to “premium” exchange and shutdown of the Direct Media Exchange was emblematic of the display arena in general — premium publishers are all the rage while little guys keep getting the shaft. But some people are looking out small publishers: OpenX is encouraging its [...] more...
Pay Per Click Keyword Tail: Long=Strong
ADOTAS — With the increase in Pay Per Click (PPC) marketers, many top tier keywords have become saturated with competition. For those marketer’s whose budgets aren’t endless, they are left to wonder what they can do to get their piece of the PPC marketing pie. Simply put, many PPC [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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