logos



Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short

Written on
May 16th 2013
Author
Frédéric Jahard

ADOTAS – Almost every brand uses a social media monitoring (SMM) tool of some kind to measure the impact of its marketing programs across Facebook, Twitter, blogs, and more recently, Pinterest, Instagram and Tumblr. But while marketers are now adept at tracking posts, tweets, and comments related to their brands, ... more...

Digital Asset Management: Sexy? You Bet

Written on
December 3rd 2012
Author
Nina Brakel-Schutt

Establishing a system for storing, managing and distributing logos, photos, audio, video, design files and other digital assets to clients is probably the least sexy aspect of creative work. However, agencies that fail to get the right assets to clients on time, every time, face losing accounts in a digitally driven ... more...

Naked Brand Names: Standing Out Without a Logo

Written on
December 8th 2011
Author
Naseem Javed

ADOTAS – Last-century business names were elaborately dressed with uniquely-stylized lettering, colorful logos, slogans and contextual support. This century, such “stylized dependency” has been pushed over the cliff by neo-socio-mobile-media-lingo. They’re stripped and typed in black and white text as soundbite-sized “bare naked words,” blending into chat lines alongside abbreviations and numbing-mumbo-jumbo. The majority of ... more...