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7 Things Every Small Business Website Needs

Written on
November 15th 2012
Author
Tamara Weintraub

An effective website can help improve search engine optimization, boost credibility, and drive conversions from your potential customers. But how can you know that your website has all the right elements to be effective? Start by understanding these basics of an effective small business website. 1. A Good Domain ... more...

Designing Email Newsletters for the Preview Pane

Written on
October 26th 2011
Author
Wikus Engelbrecht

GRAPHICMAIL – While elements of design for web or print campaigns can be used across different mediums, there needs to be a clear distinction when designing for email marketing. Email has many unique characteristics and you need to use specific email-centric design practices, such as creating a snippet is visible in the email client preview pane. Newsletter recipients ... more...

Enhanced Notice: Recruiting Advertisers Now

Written on
February 1st 2010
Author
Chad Little

ADOTAS – On January 27, a collation of online trade groups, including the Future of Privacy Forum and the Interactive Advertising Bureau, released their proposed standards for enhanced notice, which refers to a universal phrase or symbol on ads shown to a consumer based on their demographic or behavioral data. The ... more...