location



Foursquare Checks In: Expands into Latin America, Unlocks New Markets

Written on
March 31st 2014
Author
Richard L. Tso

ADOTAS – Remember Foursquare, that scrappy company that made headlines when it first burst on the social scene, allowing consumers to check-in at locations around the globe before Facebook began offering similar features on its platform? With gamification elements that encourage social sharing and online conversations about the businesses and ... more...

IBM Study: Consumers Willing to Share Personal Details, But Expect Value in Return

Written on
January 13th 2014
Author
AdotasWire

NEW YORK, January 13, 2014 (ADOTAS) — A new IBM (NYSE: IBM) study of more than 30,000 global consumers released today at the 2014 National Retail Federation convention (#NRF14) found consumers are willing to share their personal information with retailers, particularly if they get good value in exchange. The percentage of ... more...

UberMedia Digital BCS Snapshot Highlights 2014 Marketing Imperatives

Written on
January 7th 2014
Author
AdotasWire

PASADENA, Calif., January 7, 2014 (ADOTAS) – UberMedia, based just blocks away from the final chapter of the college football BCS Bowl game in Pasadena, CA, today released its first UberInsights of 2014: a “Digital BCS Snapshot” that provides a quick view of  Florida State and Auburn fans’ mobile social behavior ... more...

It’s Not Big Data Vs. Creative: It’s Big Data AND Creative

Written on
December 24th 2013
Author
Graham Clark and Max Fresen

EDITOR’S NOTE: This article, originally published on Feb. 6, 2013, placed at No. 18 in our 20 most popular articles of the year. ADOTAS – For decades, the marketing industry has been dominated by the creative disciplines. Customer Experience has focused on creative professionals producing high-impact visual presentations that grab and ... more...

Location + Data Makes Mobile Targeting Magic, According to xAd Report

Written on
November 19th 2013
Author
Mike Daly

NEW YORK,  November 19, 2013 (ADOTAS) – By adding strong data insights like audience profiles and mobile search behavior to details about a consumer’s location, mobile marketers can amplify the results of targeted mobile ad campaigns, says xAd, a leading mobile-location based advertising platform. According to the xAd Q3 2013 Mobile-Location Insights Report, xAd-powered campaigns that combined ... more...

The Value of Data in Mobile Advertising

Written on
June 6th 2013
Author
Victor Milligan

ADOTAS — Data in any advertising medium is a currency. For advertisers, it is an economic asset that enables them to drive and optimize top-of-funnel, mid-funnel, and bottom-of-funnel performance. For publishers, it allows them to enhance the price-value of their audience. The Mobile Context It is no different in mobile advertising. It ... more...

Buzz on Gmail Buzz Is Mixed

Written on
February 10th 2010
Author
Gavin Dunaway

ADOTAS – I’ve come to expect in this industry that when a company makes a large announcement — see Google’s acquisition of AdMob — competing firms tend to put out congratulatory and supportive press releases. Or, as they learned from their mothers, if they don’t have anything nice to say, ... more...

Everyone Wants a Piece of FourSquare

Written on
February 9th 2010
Author
Gavin Dunaway

ADOTAS – The marketing prospects of location-based mobile social networks (we need a shorter name, stat) are pretty hot as Loopt’s new discount program with Mobile Spinach showed yesterday. But rival FourSquare is further turning up the heat with some high-profile partnerships. The latest big name is Zagat, which will offer ... more...

Industry news in hirings, new locations and finance

Written on
September 8th 2009
Author
Edward Barrera

ADOTAS —  Ex-Googlers, AOL, Sapient and Exact Target had some news recently. Days after announcing that he was resigning as the head of Google’s Chinese operations, Kai-Fu Lee said he had raised $115 million to create a company that would finance high-tech start-ups in China. (Deal Book) AOL has appointed former Yahoo ... more...

Media Planners: Time to pay attention to location – here’s why

Written on
August 10th 2009
Author
Alistair Goodman

ADOTAS — A number of developments over the past few months make clear that location will drive the next wave of innovation in web advertising. Firefox announced the release of Geode – a plug-in that makes the browser “Location-aware” and enables developers to build geo-functional applications. Google’s Gears Location API and ... more...