location-tracking



Sizmek Acquires Aerify Media to Bolster Mobile Tracking, Attribution and Retargeting Capabilities

Written on
August 11th 2014
Author
Press Release

(ADOTAS) NEW YORK, Aug. 11, 2014 – Sizmek Inc. (Nasdaq:SZMK), a leading open ad management platform company servicing over 5,000 agencies and with representatives in 48 countries, announced today the acquisition of Aerify Media, a company specializing in mobile tracking and retargeting. The transaction, for $6.25 million in cash, is ... more...

5 Reasons Why Mobile Web Marketing is Still a Challenge

Written on
December 7th 2012
Author
Elena English

We‘ve all seen the statistics on the staggering growth of mobile. According to Google, mobile search will surpass the desktop search by the end of 2013, with Google mobile ad revenue reaching $8 billion in 2012 (increasing more than 3 times from 2011). Yet, many brands and agencies have still ... more...