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The (Hyper-Local) Future of Advertising

Written on
December 12th 2012
Author
Matt Murphy

Until recently, large national advertising agencies had an almost insurmountable advantage over their mid-sized and smaller counterparts thanks to economies of scale in large-scale media buying. Expanding companies that were looking to increase market share turned to big advertising agencies because they could access large-scale media buys more affordably. This [...] more...



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