location-data



Exclusive Q&A With MediaShift CEO David Grant: WiFi Is The New Cookie

Written on
September 10th 2013
Author
Richard L. Tso

ADOTAS – MediaShift is an ad company that looks at data from WiFi networks to deliver cross-device advertising campaigns to consumers. Instead of looking at legacy ad cookie-information, their patented technology looks to the network to help assemble audience segments for advertisers and agencies around the globe. Adotas sat down with MediaShift ... more...

Challenge Accepted: 3 Mobile Opportunities in 2013

Written on
May 10th 2013
Author
Bodhi Short

ADOTAS – When I think of mobile, I think of omnipresence, and then I think of opportunity. By 2014, half of the US will use smartphones and nearly half (45%) will use tablets. Rapid smartphone and tablet adoption has significantly altered the ways in which consumers think about, research and ... more...

Street Fight Summit: How Foursquare, Pandora and Verve are Using Location to Sell Local Advertising

Written on
January 16th 2013
Author
Tim Sohn

Executives from Foursquare, Pandora and Verve weighed in on the importance of location – and other factors – for publishers in targeting local advertising on  Tuesday, Jan. 15, at Street Fight Summit, 82 Mercer in New York City. Street Fight’s deputy editor, Steven Jacobs, moderated the discussion. Above: Steven Jacobs, deputy ... more...

Make Location Data Sharing Opt-In, Orders European Commission Panel

Written on
May 20th 2011
Author
Gavin Dunaway

ADOTAS - Apple and Google’s appearance in front of the U.S. Senate to explain location data handling following reports of misuse sounded like a real snooze. Across the Atlantic, however, the European Union data protection advisory panel actually took some action and advised the European Commission to consider location data the ... more...

Google’s Seoul Offices Raided by Police Investigating Misuse of Location Data

Written on
May 3rd 2011
Author
Gavin Dunaway

ADOTAS – Google isn’t just dealing with the fallout from the mobile location data “scandal” in the U.S. The tech giant said it was cooperating with local authorities after South Korean police raided its offices in Seoul yesterday. The police are investigating whether mobile ad unit AdMob illegally collected location ... more...

Apple Puts Mobile Location Data Controversy to Bed

Written on
April 27th 2011
Author
Gavin Dunaway

ADOTAS – It’s interesting that the same day the White House released President Barack Obama’s birth certificate in an attempt to stomp out the media-fueled “birther” controversy (as well as misdirect media attention from some agency-head musical chairs), Apple put to rest the frothing “Locationgate” scandal (hopefully I’ll never feel the ... more...

Are We Really Calling It ‘Locationgate’?

Written on
April 26th 2011
Author
Gavin Dunaway

ADOTAS – Don’t do it… Don’t do it… ARGGGH! Too late… The media has christened the controversy over Apple’s mobile location data collecting ”Locationgate.” Just typing that word makes me want to bludgeon myself with my keyboard. But the “scandal” has blown wide open — it’s a plague on the mobile spectrum. Android collects ... more...

Apple Wasn’t ‘Secretly’ Collecting iPhone Location Data

Written on
April 22nd 2011
Author
Gavin Dunaway

ADOTAS – In June of last year I wrote a story entitled: “Just What Does Apple Plan To Do With My Location Data?” With the launch of the iPhone 4 and iOS 4.0, Apple added this paragraph to its privacy policy: “To provide location-based services on Apple products, Apple and our ... more...