location-based-mobile-marketing



3 Reasons Why You Need To Look Beyond The Cookie

Written on
July 18th 2013
Author
James Lamberti

ADOTAS — Over the past month, the Adotas “Voter’s Booth” offered a series of questions that looked into what device identification technologies marketers and advertisers are using today for identifying and targeting their campaigns. The findings were quite surprising – here’s a quick recap: For desktop, 98 percent of respondents rely on ... more...

6 Secrets of Successful Geofence Campaigns

Written on
March 14th 2013
Author
Rip Gerber

Your customers all have mobile devices. Most walk around with Androids and iPhones. You have built your killer application, but your customers do not download it, and when they do, they do not use it. So how can you best engage your customers in the mobile channel? Directly. SMS remains the ... more...

2013: The Year of Mobile Social Marketing

Written on
January 3rd 2013
Author
Roger Katz

As a brand marketer, you’re probably well into thinking about the year ahead. What’s the biggest trend you should be watching? The biggest opportunity? The biggest challenge? Here’s your answer to all three questions: mobile social marketing. Now you’re probably immediately thinking “I’ve heard that this is the ‘year of mobile’ before!” ... more...