location-based-marketing



Study: Consumer Acceptance of Mobile Location-Sharing Bodes Well for Beacons

Written on
June 5th 2014
Author
Press Release

PORTLAND, Ore., June 5, 2014 (ADOTAS) – Urban Airship, the global leader in Mobile Relationship Management, today released expanded location-based marketing insights focused on consumer receptivity to sharing location information with mobile apps. Initial analysis in its latest Good Push Index (GPI) data study was expanded to more than 70 ... more...

Digital Birds of a Feather: The Value of Demographic and Psychographic Validation

Written on
March 27th 2014
Author
Ray Kingman

ADOTAS – A great deal of technology and personal energy continues to be expended trying to identify online audiences on a one-to-one basis.  Entire industries have been built around inferring interests, intentions and behaviors from digital footprints.  All this comes from the belief that one-to-one tracking and the collection of ... more...

Technology Drives Super Bowl XLVII Advertising Trends

Written on
January 30th 2013
Author
Martin Hayward

Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a digital rock for the past five or so years!) GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! As two ... more...