location-based-advertising



JiWire Raises the Bar in Mobile Advertising With Advanced Audience Targeting and ROI Solutions

Written on
December 17th 2013
Author
AdotasWire

SAN FRANCISCO, December 17, 2013 (ADOTAS) — JiWire, the leading location-powered mobile advertising and data platform, today announced a partnership with Datalogix, the big data company connecting digital advertising to offline sales. The partnership enables JiWire to offer advertisers mobile audience solutions through anonymized data on how consumers go about ... more...

Put Your Money Where Your Market Is

Written on
May 29th 2013
Author
Scott Harkey

ADOTAS — Sin City. The Big Apple. The Gateway to the West. Different cities and regions have their own cultures, personalities, and nicknames — and it follows that their residents act, think, and consume media differently, too. That’s why it’s so important that your messaging matches your market. The “local” ... more...

Jumping the ‘Fence’ of Location-Based Mobile Advertising

Written on
May 29th 2013
Author
Gretchen Joyce

ADOTAS — Consumer mobile shopping habits are directly affecting the path to purchase, and retailers are taking note. In fact, mobile ad spend has increased by 80 percent, year over year. But just being mobile isn’t enough, which is why advertisers are exploring new technologies to target consumers. As retailers and ... more...

Study: Popularity of Geo-Precise Mobile Targeting More Than Doubles YoY

Written on
May 7th 2013
Author
Adotas

ADOTAS — Today, xAd, a leader in delivering targeted mobile ads based on accurate user location and search context, released its Q1 mobile trend report. Highlights include: The popularity of geo-precise mobile targeting more than doubled in Q1 2013 compared to Q1 2012, which indicates heavy adoption of accurate location-based mobile advertising. The top ... more...

Location, Meet Advertising … Again: Learning from the Past to Prepare for Today

Written on
March 25th 2013
Author
Tim Garcia

ADOTAS – When it comes to location-based advertising, a map is only one of the essential tools. Having spent nearly a decade in the mapping industry, I’ve personally witnessed the awakening to location. And I’ve seen the value that location brings advertisers. That’s why for publishers, advertisers and even device ... more...

Industry Leaders Offer Predictions for 2013 (Part 2)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Michael Ni, CMO/SVP, Marketing and Products, Avangate “In the cloud era, marketing is the new sales. Marketing will play a greater role to engage customers in an ongoing relationship, to not only acquire new customers but also retain existing ones. Marketing and ... more...

Are Mobile Ads The Next Big Thing?

Written on
December 21st 2012
Author
Peter Koeppel

Mobile is the fastest growing channel among consumers, which has media buyers taking notice. However, a new study conducted by Forrester and Velti shows that mobile advertisers aren’t approaching the mobile market with the right attitude and approach. In short, most marketers are dropping the ball big time. What’s happening? Ignoring most ... more...

Tribal Fusion Vet To Helm 1020 Placecast

Written on
September 23rd 2008
Author
Kathleen

ADOTAS – Erstwhile Tribal Fusion VP Alistair Goodman has been named CEO of interactive media concern 1020 Placecast. “I think Tribal Fusion is a great company, but I had been there almost four years and it was time for me to do something new,” Goodman told ADOTAS. “I spoke with many ... more...