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Staying Local on Facebook is Vital for Brands of All Sizes

Written on
January 24th 2013
Author
Jay Hawkinson

In Facebook’s infancy, large brands could create a single corporate Facebook page and appease their many fans across the globe, but as Facebook and the expectations of its users evolve, so too must the businesses that use it. And make no bones about it, businesses should be using it. Recent [...] more...

Emerging Mobile Technologies and How to Leverage Them

Written on
September 7th 2012
Author
Scott Swanson

Now that executives have stopped questioning the value of mobile marketing, companies are hustling to align traditional marketing strategies with the newest in mobile technology. Conventional marketing practices help us determine a campaign’s “who” and “what,” but the most innovative companies are turning to mobile for answers to “where” and [...] more...



Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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