localized



Dynamix Introduces New Video Monetization Platform for Digital Publishers

Written on
November 21st 2013
Author
AdotasWire

NEW YORK, November 21, 2013 (ADOTAS) – Dynamix, today announced the launch of its new video monetization platform for publishers and content distributors. The Dynamix Publisher Platform expands on the company’s STREAMx dynamic video creative platform to enable the automatic delivery of both personalized and localized video advertising at scale ... more...

Three Reasons Why Global Native Ads Need to Be Localized

Written on
February 27th 2013
Author
Liz Elting

Native ads became the hottest social media marketing tool of 2012. With promoted tweets, sponsored Facebook stories and YouTube videos, advertisers found creative methods to place messaging in front of prospects in unobtrusive, successful ways. As advertisers set aside larger segments of marketing budgets for native ad campaigns in 2013, they ... more...

Five Laws for International Marketing Success in 2013

Written on
December 24th 2012
Author
Liz Elting

In 2012, if you didn’t accommodate shoppers using mobile devices or personalize your online content for individual visitors, it wasn’t a crime. However, those retail trends were so pervasive last year, they might as well have been required by law for all retailers. As we move into 2013, there are ... more...

The (Hyper-Local) Future of Advertising

Written on
December 12th 2012
Author
Matt Murphy

Until recently, large national advertising agencies had an almost insurmountable advantage over their mid-sized and smaller counterparts thanks to economies of scale in large-scale media buying. Expanding companies that were looking to increase market share turned to big advertising agencies because they could access large-scale media buys more affordably. This ... more...

Localized ads a hit on GPS devices

Written on
November 12th 2009
Author
Gavin Dunaway

ADOTAS – I laughed when the drummer of my band installed a GPS in our van before we toured the South and Midwest — a lifelong interpreter of maps, I saw no need for this technological novelty. However, as we looped back to our homebase of NYC, I had been ... more...