localization

The Top Three Ways a Premium Online Ad Network Delivers Scale and Localization

Written on: May 2nd 2013
Author: Lori Chavez

ADOTAS – In some ways, it’s easier than ever to mount a national online advertising campaign. Programmatic platforms and DIY advertising tools promise the opportunity to reach a target audience at scale, using technology that eliminates the untold hours advertisers would otherwise have to spend contacting sales teams from publisher [...] more...

Five Laws for International Marketing Success in 2013

Written on: December 24th 2012
Author: Liz Elting

In 2012, if you didn’t accommodate shoppers using mobile devices or personalize your online content for individual visitors, it wasn’t a crime. However, those retail trends were so pervasive last year, they might as well have been required by law for all retailers. As we move into 2013, there are [...] more...

Avoiding Pitfalls When Entering the Global Marketplace

Written on: October 20th 2011
Author: Liz Elting

Successful e-businesses know that consumers are increasingly shopping on global sites, and they want to shop in their own language. As the holiday season is quickly approaching, many organizations are asking themselves, “How can we maximize our international exposure and meet our global customer’s demands?” During the holiday shopping season, organizations [...] more...

Localization: The Key to Global Online Advertising

Written on: January 8th 2010
Author: Tsafrir Peles

ADOTAS – With 15% to 30% of all visits to U.S. websites originating from abroad, Internet use growing exponentially in developing markets and expat communities fast becoming important niche audiences, astute advertisers and publishers have an opportunity to exploit this unleashed global potential, both from the buy-side and the sell-side. [...] more...

Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

Latest News

Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013 ADOTAS (via WordStream) — Here’s why I think Yahoo is [...] more »
Watch it Live: Xbox Reveal, 5/21 at Noon EDT/10 a.m. PDT May 20th 2013 ADOTAS (via CNET) – Check out CNET’s live coverage of [...] more »

Live Twitter Feed from Internet Week New York May 20th 2013 ADOTAS – This year’s Internet Week New York (#IWNY) will [...] more »
Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition? May 20th 2013 ADOTAS – Today we’ve solicited comments from industry leaders in [...] more »
AFAIK: Poptent, Clear Channel Outdoor, Infusionsoft, Silverpop May 20th 2013 ADOTAS — Here’s what jumped out of my Inbox and [...] more »
Preview: What’s Happening at Internet Week New York 2013 May 20th 2013 ADOTAS — Digital advertising and technology collide this week as [...] more »
Report: David Karp sells Tumblr to Yahoo! for $1.1 Billion May 20th 2013 ADOTAS (via New York’s Daily News) — Who wants to [...] more »

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Features

Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013
Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
Video from the Westchester Digital Summit May 17th 2013
Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013

Features Archive

Which product announcement from the Google I/O conference will have the greatest impact on the company's bottom line?
Google Play Music All Access

Google Play Game Services

Maps for Mobile

Maps overhaul for desktop

New Google + features

New tools for Android app developers

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