localization



The Top Three Ways a Premium Online Ad Network Delivers Scale and Localization

Written on
May 2nd 2013
Author
Lori Chavez

ADOTAS – In some ways, it’s easier than ever to mount a national online advertising campaign. Programmatic platforms and DIY advertising tools promise the opportunity to reach a target audience at scale, using technology that eliminates the untold hours advertisers would otherwise have to spend contacting sales teams from publisher ... more...

Five Laws for International Marketing Success in 2013

Written on
December 24th 2012
Author
Liz Elting

In 2012, if you didn’t accommodate shoppers using mobile devices or personalize your online content for individual visitors, it wasn’t a crime. However, those retail trends were so pervasive last year, they might as well have been required by law for all retailers. As we move into 2013, there are ... more...

Avoiding Pitfalls When Entering the Global Marketplace

Written on
October 20th 2011
Author
Liz Elting

Successful e-businesses know that consumers are increasingly shopping on global sites, and they want to shop in their own language. As the holiday season is quickly approaching, many organizations are asking themselves, “How can we maximize our international exposure and meet our global customer’s demands?” During the holiday shopping season, organizations ... more...

Localization: The Key to Global Online Advertising

Written on
January 8th 2010
Author
Tsafrir Peles

ADOTAS – With 15% to 30% of all visits to U.S. websites originating from abroad, Internet use growing exponentially in developing markets and expat communities fast becoming important niche audiences, astute advertisers and publishers have an opportunity to exploit this unleashed global potential, both from the buy-side and the sell-side. ... more...