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local_targeting



Yahoo Carries oneSearch to Mobile Web

Written on
March 20th 2007
Author
Editor

Yahoo yesterday introduced the mobile offshoot of its oneSearch service, which the media giant claims will put it ahead of Google’s current offering. The Yahoo mobile oneSearch service delivers locally relevant answers to mobile phone users, something Yahoo says Google has yet to offer within the United States. “We are [...] more...

Next Stop: Hyper-Local Advertising

Written on
March 20th 2007
Author
Editor

HopStop.com, a website that gives directions using mass transit systems in cities like New York, Boston and Chicago, has announced a new “hyper-local” advertising platform that promises to make online advertising accessible to small local businesses. With AdLocal, small business owners simply log on to a special page on HopStop.com and [...] more...

Report: Local Video Advertising to Hit $371 Million Mark by Year’s End

Written on
February 22nd 2007
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Editor

A new report from Borrell Associates claims that local online video advertising will more than double this year to $371 million, up from $161 million in 2006, and is expected to reach $5 billion by the year 2012. In the study, “infomercials” are said to drive the increase in [...] more...

eStara Launches Save & Send Options for Directory Publishers

Written on
January 16th 2007
Author
Editor

Online sales company eStara today launched a new program that will allow Web participants to send online classified listings, search results or online directories by using Skype, SMS, email, or fax. By adding the new features that will let buyers share information and prolong local searches, eStara adds to [...] more...

Local Search, Part II: comScore Raises the Microscope on the Local Targeting Macrocosm

Written on
November 10th 2006
Author
Jordan Glogau

In an interview with James Lamberti, the SVP for comScore Marketing Solutions, details of the newly released study on the local/yellow page search market were discussed. The study is the second in a two-part series that analyzes the growing consumer trend of researching local information online. The first study [...] more...

GenieKnows.com Engages Vertical Search Engine

Written on
October 18th 2006
Author
Editor

Privately-held search company GenieKnows.com today launched its Health, Business and Gaming search engine verticals, adding to its recently launched Local Search platform. With the new verticals, the Halifax-based GenieKnows, a subsidiary of IT Interactive Services, will offer users an alternative online destination search tool to outsource information contained within [...] more...

Johnny Rockets Expands Music Initiative with Local Market Campaign

Written on
October 4th 2006
Author
Editor

Following its online initiative at johnnyrockets.com that showcases a comprehensive genealogy of current popular music, Johnny Rockets will be expanding its branded music to bring the classic Johnny Rockets music experience to consumers and music fans in new ways. The new local market campaign will include custom playlists on eMusic, a [...] more...

A Fitting Fix to Local Search: Why the “Less is More” Approach Provides Real Pay-Per-Call Benefit

Written on
September 12th 2006
Author
Richard Rosen

There’s been a ton of news on the Google-eBay announcement around pay-per-call. The message is that pay-per-call is a way to apply pay-for-performance advertising to something small businesses actually want — phone calls. The publisher now has something else to package and sell to businesses —phone leads. But [...] more...

Google to Offer Printable Local Coupons on Maps

Written on
August 15th 2006
Author
Editor

Members of Google’s Local Business Center are getting a surprise just in time to catch the beginning of the 2006 holiday shopping season. Google and direct marketing company Valpak will let local businesses offer printable online coupons alongside Google Maps searches and local business listings. The system uses Valpak’s online coupon [...] more...

Letting Your Fingers Do the Walking Online

Written on
August 14th 2006
Author
Robert S.K. Regular

With all the hype around search and contextual targeting, I am amazed at how little discussion there is about local level search. Google has made some noise about moving in this direction and investors are giving them a massive multiple on their stock based on the future of local targeting. [...] more...


Spotlight

Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...

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