local_targeting
Yahoo Carries oneSearch to Mobile Web
Yahoo yesterday introduced the mobile offshoot of its oneSearch service, which the media giant claims will put it ahead of Google’s current offering. The Yahoo mobile oneSearch service delivers locally relevant answers to mobile phone users, something Yahoo says Google has yet to offer within the United States. “We are [...] more...
Next Stop: Hyper-Local Advertising
HopStop.com, a website that gives directions using mass transit systems in cities like New York, Boston and Chicago, has announced a new “hyper-local” advertising platform that promises to make online advertising accessible to small local businesses. With AdLocal, small business owners simply log on to a special page on HopStop.com and [...] more...
Report: Local Video Advertising to Hit $371 Million Mark by Year’s End
A new report from Borrell Associates claims that local online video advertising will more than double this year to $371 million, up from $161 million in 2006, and is expected to reach $5 billion by the year 2012. In the study, “infomercials” are said to drive the increase in [...] more...
eStara Launches Save & Send Options for Directory Publishers
Online sales company eStara today launched a new program that will allow Web participants to send online classified listings, search results or online directories by using Skype, SMS, email, or fax. By adding the new features that will let buyers share information and prolong local searches, eStara adds to [...] more...
Local Search, Part II: comScore Raises the Microscope on the Local Targeting Macrocosm
In an interview with James Lamberti, the SVP for comScore Marketing Solutions, details of the newly released study on the local/yellow page search market were discussed. The study is the second in a two-part series that analyzes the growing consumer trend of researching local information online. The first study [...] more...
GenieKnows.com Engages Vertical Search Engine
Privately-held search company GenieKnows.com today launched its Health, Business and Gaming search engine verticals, adding to its recently launched Local Search platform. With the new verticals, the Halifax-based GenieKnows, a subsidiary of IT Interactive Services, will offer users an alternative online destination search tool to outsource information contained within [...] more...
Johnny Rockets Expands Music Initiative with Local Market Campaign
Following its online initiative at johnnyrockets.com that showcases a comprehensive genealogy of current popular music, Johnny Rockets will be expanding its branded music to bring the classic Johnny Rockets music experience to consumers and music fans in new ways. The new local market campaign will include custom playlists on eMusic, a [...] more...
A Fitting Fix to Local Search: Why the “Less is More” Approach Provides Real Pay-Per-Call Benefit
There’s been a ton of news on the Google-eBay announcement around pay-per-call. The message is that pay-per-call is a way to apply pay-for-performance advertising to something small businesses actually want — phone calls. The publisher now has something else to package and sell to businesses —phone leads. But [...] more...
Google to Offer Printable Local Coupons on Maps
Members of Google’s Local Business Center are getting a surprise just in time to catch the beginning of the 2006 holiday shopping season. Google and direct marketing company Valpak will let local businesses offer printable online coupons alongside Google Maps searches and local business listings. The system uses Valpak’s online coupon [...] more...
Letting Your Fingers Do the Walking Online
With all the hype around search and contextual targeting, I am amazed at how little discussion there is about local level search. Google has made some noise about moving in this direction and investors are giving them a massive multiple on their stock based on the future of local targeting. [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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