local



Infographic: ‘A Year in Local Mobile Search’

Written on
October 11th 2013
Author
Adotas

ADOTAS — The past year has seen amazing growth in local mobile services, with almost $1B more being spent in mobile commerce and almost $2B more in local mobile ad revenue. Traditionally web-based local properties from Trip Advisor to Yelp to Trulia have all seen mobile visitors and mobile revenue ... more...

Get Smart About Mobile Marketing

Written on
June 11th 2013
Author
Daniel Laury

ADOTAS – It’s been almost fifty years since Don Adams started making calls on his shoe phone as secret agent Maxwell Smart. Ever since “Get Smart” went off the air, we’ve all been secretly hankering for a shoe phone of our own. That day is finally here. No, we’re not ... more...

Put Your Money Where Your Market Is

Written on
May 29th 2013
Author
Scott Harkey

ADOTAS — Sin City. The Big Apple. The Gateway to the West. Different cities and regions have their own cultures, personalities, and nicknames — and it follows that their residents act, think, and consume media differently, too. That’s why it’s so important that your messaging matches your market. The “local” ... more...

Get in Control with Paid Media: How PPC and Display Can Put You Back in the Driver’s Seat

Written on
October 22nd 2012
Author
Daniel Laury

Ding ding! Let the bout begin. There’s a wrestling match for your ad dollars going on right now. The players — media giants Facebook and Google — are working up a sweat over who will command a greater share of paid media ad spend. SEMPO estimates that the North American ... more...

How Local Is Your Global Marketing Strategy?

Written on
June 28th 2012
Author
Bill Van De Laarschot

ADOTAS – In striving to accelerate a global online sales presence, many marketers fall into the trap of assuming it’s as simple as rolling out the same message, promotion, campaign or collateral in multiple markets. To get it right, marketers must approach international expansion with the goal of going “local ... more...

Off-Duty: Adotas Goes to Its Own Event

Written on
March 16th 2012
Author
Brian LaRue

ADOTAS - Last night, Adotas hosted its first industry event of the year, “Adotas Off-Duty: Spring Fling,” at Pranna, a chic Indian restaurant and bar in Manhattan. By all accounts, we showed all our guests a good time, at the risk of sounding overly self-congratulatory. The open bar that kicked ... more...

Yahoo! and Gannett Expand Local Ad Partnership

Written on
August 31st 2011
Author
Gavin Dunaway

ADOTAS – Following success in nine markets, Yahoo! and Gannett Broadcasting are expanding the local advertising partnership they formed back in June to all 19 of Gannett’s broadcasting markets by February 2012. In addition to the nine Gannett broadcasters selling Yahoo! advertising inventory, all of Gannett’s 81 newspaper sites also sell Y’s ... more...

Got Funds? Yext Rounds Up Another $10 Million

Written on
July 29th 2011
Author
Gavin Dunaway

ADOTAS – Local business listing management service Yext has raised $10 million in a Series D round of funding led by WGI Group, the investment vehicle of former Right Media founder, President and CEO Mike Walrath. Oh, and he’s not just an investor — Walrath is the chairman as well, a ... more...

Affiliate Summit Confidential With Missy Ward

Written on
July 18th 2011
Author
Gavin Dunaway

ADOTAS – Beware, New Yorkers — the affiliates are coming, and they’re coming in droves. From August 21 to 23, around 4,000 representatives of the performance marketing industry are expected to descend upon the New York Hilton for Affiliate Summit East (register here), the 18th affiliate conference hosted by founders Missy ... more...

Rampant Places Scams Bad News for Google’s Local Outreach

Written on
July 11th 2011
Author
Gavin Dunaway

ADOTAS – Thanks to NYTimes’ The Haggler (aka, David Segal), I will not be using Google anytime soon to find a locksmith. Apparently a lot of local businesses (such as locksmiths) on Google Places aren’t that local — they’re call centers listing fake addresses and gaming Google’s algorithm to get ... more...