local
Yahoo! and Gannett Expand Local Ad Partnership
ADOTAS – Following success in nine markets, Yahoo! and Gannett Broadcasting are expanding the local advertising partnership they formed back in June to all 19 of Gannett’s broadcasting markets by February 2012. In addition to the nine Gannett broadcasters selling Yahoo! advertising inventory, all of Gannett’s 81 newspaper sites also sell Y’s [...] more...
Got Funds? Yext Rounds Up Another $10 Million
ADOTAS – Local business listing management service Yext has raised $10 million in a Series D round of funding led by WGI Group, the investment vehicle of former Right Media founder, President and CEO Mike Walrath. Oh, and he’s not just an investor — Walrath is the chairman as well, a [...] more...
Affiliate Summit Confidential With Missy Ward
ADOTAS – Beware, New Yorkers — the affiliates are coming, and they’re coming in droves. From August 21 to 23, around 4,000 representatives of the performance marketing industry are expected to descend upon the New York Hilton for Affiliate Summit East (register here), the 18th affiliate conference hosted by founders Missy [...] more...
Rampant Places Scams Bad News for Google’s Local Outreach
ADOTAS – Thanks to NYTimes’ The Haggler (aka, David Segal), I will not be using Google anytime soon to find a locksmith. Apparently a lot of local businesses (such as locksmiths) on Google Places aren’t that local — they’re call centers listing fake addresses and gaming Google’s algorithm to get [...] more...
MaxPoint Injects Neighborhood-Level Targeting Into Video Ads
ADOTAS - MaxPoint has expanded its neighborhood-level targeting to the video space with a new solution that allows brands and retailers to target pre-roll and in-banner video ads to users within a specific mile radius of a retailer’s store or a place where a product can be purchased. Offering local display targeting at scale, MaxPoint claims [...] more...
Local Dailies Can Charge for Online Content, But They Bring in Pennies
ADOTAS – The newspaper industry has been suffering a long and painful decline, but the 1,390 U.S. local dailies hanging in there are dabbling in charging for online content. However, the revenue generated through subscription plans is not looking that impressive. We commented a few months ago that Gannett might be [...] more...
Twitter Ads Ain’t Doing It for SMBs
ADOTAS – Twitter President of Revenue Adam Bain noted at the Ad Age Digital conference in April that 80% of Twitter’s 600 advertisers were repeat customers — and some of the names are pretty impressive: McDonalds, Starbucks, Verizon… But 600? That’s it? Strangely enough, the microblogger gets repeat business from major companies [...] more...
Google Snags Local Business Feedback Platform TalkBin
ADOTAS – Yahoo may buy companies when they’re only 12 weeks old, but Google waits till they’re the ripe old age of five months. TalkBin, a feedback platform for local business that’s been operating in stealth, is the latest addition to Google’s fleet of local business offerings. The startup – another Y Combinator-fueled [...] more...
Review Sites: Too Legit to Quit
ADOTAS – It’s no surprise that review sites, or sites that house reviews about people, businesses, products or services, have exploded in popularity within the last year. Google’s recent change to include reviews in its ranking factors not only aids consumers in purchase decisions, but also affects businesses’ search-engine rankings. [...] more...
What’s Yext for Call Tracking
ADOTAS – The Wall Street Journal broke the story of Yext Tags last night after much anticipation from the local search community. Yext will now provide a sales force and a dashboard for small businesses to add highlighted map dots with ad copy (my term) in the map section of [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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