local-search
What’s Yext for Call Tracking
ADOTAS – The Wall Street Journal broke the story of Yext Tags last night after much anticipation from the local search community. Yext will now provide a sales force and a dashboard for small businesses to add highlighted map dots with ad copy (my term) in the map section of [...] more...
Fundamentals of Local Searchonomics
ADOTAS – Ah, local searchonomics. Just the thought of it makes me grin. For a good smile, take a look at “A Crash Course in Local Searchonomics,” our recently launched YouTube video, on the subject. Coined by 15miles, local searchonomics is exactly as it sounds; it’s leveraging local search to economically [...] more...
Organizing the Chaos of Local Search
ADOTAS – Pardon the Dickens-like observation of these being the best of times and the worst of times. With some 7,000 different applications using location-based services, the mobile apps cup runneth over. For businesses, software developers and mobile users, everyone’s having a field day. There’s seemingly no realm of [...] more...
mobilePeople Launches Liquid Advertising Suite
ADOTAS – mobilePeople, a local mobile search provider in the U.K. has announced the introduction of its liquid Advertising Suite. The solutions offers contextually and geographically targeted mobile advertising. The liquid Advertising Suite includes the liquid Ad Server, the liquid Adsite Builder and liquid SMS Links. This is integrated with [...] more...
AOL Partners With Citysearch To Reach 57 Million Users
ADOTAS – AOL and IAC’s Citysearch have partnered up to pump up Citysearch’s reach and its pay-for-performance ad network while also enhancing AOL’s local content. Financial terms of the deal were not disclosed. Citysearch — an online guide with editorial content, user reviews of local businesses and merchant videos – will [...] more...
Local Takes The Lead, Research Says
JupiterResearch has come out with a new a new report that shows that local display and search advertising has found a home online and are the leaders amongst the online ad categories experiencing significant growth. According to the US Online Local Advertising Forecast, 2007—2012, released by JupiterResearch, local advertising will increase [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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