local-search
Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way
ADOTAS – Tony Stark aka Iron Man is restless. The self-described genius, billionaire, playboy, and philanthropist sits alone, building dozens of Iron Man suits, while girlfriend Pepper Potts frets. Tony’s obsession with technology causes a love triangle — between himself, Pepper, and those amazing suits. While most of us don’t claim [...] more...
AFAIK: OpenX, Neustar Localeze, Direct Agents, True Action, Crisp Media, Connelly Partners
ADOTAS – OpenX Technologies, Inc. has appointed senior industry marketer Matthew Reid (pictured) to the newly created role of vice president of marketing. Reid will oversee OpenX’s marketing initiatives worldwide including branding, customer acquisition and product marketing, and will continue to build the existing marketing team with specialists and regional [...] more...
Staying Local on Facebook is Vital for Brands of All Sizes
In Facebook’s infancy, large brands could create a single corporate Facebook page and appease their many fans across the globe, but as Facebook and the expectations of its users evolve, so too must the businesses that use it. And make no bones about it, businesses should be using it. Recent [...] more...
Waze’s Location-Guided Mobile Ad Platform Merges Navigation, M-Commerce
PALO ALTO, CALIF. (November 7, 2012) – Waze, the world’s social traffic and navigation app, is officially launching Waze Ads, its location-guided advertising platform for local merchants and big brands looking to attract a new audience of mobile customers who are already on the road and driving nearby. Waze Ads allow [...] more...
Check Your Brand’s Digital Strategy Score
SIM Partners recently published a blog post with a helpful 10 question digital strategy checklist for brands. The post quickly recaps recent research from Altimeter Group and others that demonstrate the continued growth of local search queries, app-based local search queries, smartphone proliferation and Apple Maps. Each of these trends [...] more...
What’s Yext for Call Tracking
ADOTAS – The Wall Street Journal broke the story of Yext Tags last night after much anticipation from the local search community. Yext will now provide a sales force and a dashboard for small businesses to add highlighted map dots with ad copy (my term) in the map section of [...] more...
Fundamentals of Local Searchonomics
ADOTAS – Ah, local searchonomics. Just the thought of it makes me grin. For a good smile, take a look at “A Crash Course in Local Searchonomics,” our recently launched YouTube video, on the subject. Coined by 15miles, local searchonomics is exactly as it sounds; it’s leveraging local search to economically [...] more...
Organizing the Chaos of Local Search
ADOTAS – Pardon the Dickens-like observation of these being the best of times and the worst of times. With some 7,000 different applications using location-based services, the mobile apps cup runneth over. For businesses, software developers and mobile users, everyone’s having a field day. There’s seemingly no realm of [...] more...
mobilePeople Launches Liquid Advertising Suite
ADOTAS – mobilePeople, a local mobile search provider in the U.K. has announced the introduction of its liquid Advertising Suite. The solutions offers contextually and geographically targeted mobile advertising. The liquid Advertising Suite includes the liquid Ad Server, the liquid Adsite Builder and liquid SMS Links. This is integrated with [...] more...
AOL Partners With Citysearch To Reach 57 Million Users
ADOTAS – AOL and IAC’s Citysearch have partnered up to pump up Citysearch’s reach and its pay-for-performance ad network while also enhancing AOL’s local content. Financial terms of the deal were not disclosed. Citysearch — an online guide with editorial content, user reviews of local businesses and merchant videos – will [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013 ADOTAS — It’s no secret that mobile commerce is on [...] more »
- Larissa’s Picks to Click: PBS’ Digital Triumph, Promoted Ads, Brands on the ‘Vine’ June 18th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for [...] more »
- Mediasmith Taps Medialets As Official 3rd-Party Server for Mobile/Tablet Advertising June 18th 2013 NEW YORK, June 18, 2013 (ADOTAS) – Medialets, the essential [...] more »
- Breaking: VivaKi and Mass Relevance Announce Partnership June 17th 2013 AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global [...] more »
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013 ADOTAS — Once upon a time, and not so long [...] more »
- Adotas Poll: Cookies Dominate on Desktop June 17th 2013 ADOTAS — In last week’s Voter Booth, we asked our [...] more »
Features
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013
- Facebook Unveils #Hashtag Strategies for Advertisers June 17th 2013
- Can Programmatic Buying Save Traditional Media? June 14th 2013
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