local-search



YP and Yelp Sign Strategic Deal

Written on
March 21st 2014
Author
Press Release

ATLANTA and SAN FRANCISCO, March 20, 2014 (ADOTAS) – YP, the largest local ad platform in the U.S., and Yelp, the company that connects consumers with great local businesses, today announced that the two local search leaders have agreed to a strategic deal. The agreement will allow YP to enhance ... more...

Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way

Written on
May 16th 2013
Author
Daniel Laury

ADOTAS – Tony Stark aka Iron Man is restless. The self-described genius, billionaire, playboy, and philanthropist sits alone, building dozens of Iron Man suits, while girlfriend Pepper Potts frets. Tony’s obsession with technology causes a love triangle — between himself, Pepper, and those amazing suits. While most of us don’t claim ... more...

AFAIK: OpenX, Neustar Localeze, Direct Agents, True Action, Crisp Media, Connelly Partners

Written on
March 31st 2013
Author
Mike Daly

ADOTAS – OpenX Technologies, Inc. has appointed senior industry marketer Matthew Reid (pictured) to the newly created role of vice president of marketing. Reid will oversee OpenX’s marketing initiatives worldwide including branding, customer acquisition and product marketing, and will continue to build the existing marketing team with specialists and regional ... more...

Staying Local on Facebook is Vital for Brands of All Sizes

Written on
January 24th 2013
Author
Jay Hawkinson

In Facebook’s infancy, large brands could create a single corporate Facebook page and appease their many fans across the globe, but as Facebook and the expectations of its users evolve, so too must the businesses that use it. And make no bones about it, businesses should be using it. Recent ... more...

Waze’s Location-Guided Mobile Ad Platform Merges Navigation, M-Commerce

Written on
November 9th 2012
Author
Press Release

PALO ALTO, CALIF. (November 7, 2012) – Waze, the world’s social traffic and navigation app, is officially launching Waze Ads, its location-guided advertising platform for local merchants and big brands looking to attract a new audience of mobile customers who are already on the road and driving nearby. Waze Ads allow ... more...

Check Your Brand’s Digital Strategy Score

Written on
October 9th 2012
Author
Press Release

SIM Partners recently published a blog post with a helpful 10 question digital strategy checklist for brands. The post quickly recaps recent research from Altimeter Group and others that demonstrate the continued growth of local search queries, app-based local search queries, smartphone proliferation and Apple Maps. Each of these trends ... more...

What’s Yext for Call Tracking

Written on
December 30th 2010
Author
Stephen Cravens

ADOTAS – The Wall Street Journal broke the story of Yext Tags last night after much anticipation from the local search community. Yext will now provide a sales force and a dashboard for small businesses to add highlighted map dots with ad copy (my term) in the map section of ... more...

Fundamentals of Local Searchonomics

Written on
December 29th 2010
Author
Michael Flanagan

ADOTAS – Ah, local searchonomics. Just the thought of it makes me grin. For a good smile, take a look at “A Crash Course in Local Searchonomics,” our recently launched YouTube video, on the subject. Coined by 15miles, local searchonomics is exactly as it sounds; it’s leveraging local search to economically ... more...

Organizing the Chaos of Local Search

Written on
May 13th 2010
Author
Kirsten Mangers

ADOTAS – Pardon the Dickens-like observation of these being the best of times and the worst of times. With some 7,000 different applications using location-based services, the mobile apps cup runneth over. For businesses, software developers and mobile users, everyone’s having a field day. There’s seemingly no realm of ... more...

mobilePeople Launches Liquid Advertising Suite

Written on
February 18th 2008
Author
Sarah Novotny

ADOTAS – mobilePeople, a local mobile search provider in the U.K. has announced the introduction of its liquid Advertising Suite. The solutions offers contextually and geographically targeted mobile advertising. The liquid Advertising Suite includes the liquid Ad Server, the liquid Adsite Builder and liquid SMS Links. This is integrated with ... more...