local-marketing



Neolane Extends SoLoMo Marketing with Unique Capabilities to Capitalize on Facebook Open Graph Data

Written on
December 19th 2012
Author
Press Release

NEWTON, MASS. and TWICKENHAM, UK (December 18, 2012) – Conversational marketing technology provider Neolane announced enhancements to Neolane Social Marketing, an application in Neolane’s marketing technology platform. Now marketers can take advantage of Facebook’s Open Graph to obtain real-time customer information and integrate it directly into their marketing database. These unique capabilities allow brands ... more...

Report: Local Mobile Marketing Spend to Hit $18 Billion in 2016

Written on
August 11th 2011
Author
Gavin Dunaway

ADOTAS – According to the latest research from locally-focused market researcher Borrell Associates, local advertisers are likely to spend $800 million this year on mobile advertising, as well as more than $400 million on mobile promotions such as coupons and deals. The 26-page report suggests local mobile marketing spend will double ... more...

Got Funds? Local Marketer G5 Scores $15 Mil

Written on
August 11th 2010
Author
Gavin Dunaway

ADOTAS – The online local marketing world is growing at a clip — Borrell Associates pegs spending to increase from $8.9 billion this year to $16.4 billion in 2013 — so no wonder venture capitalists want in. Vertical-specific local marketing platform G5 left its first round of institutional funding with ... more...