local-marketing



Neolane Extends SoLoMo Marketing with Unique Capabilities to Capitalize on Facebook Open Graph Data

Written on
December 19th 2012
Author
AdotasWire

NEWTON, MASS. and TWICKENHAM, UK (December 18, 2012) – Conversational marketing technology provider Neolane announced enhancements to Neolane Social Marketing, an application in Neolane’s marketing technology platform. Now marketers can take advantage of Facebook’s Open Graph to obtain real-time customer information and integrate it directly into their marketing database. These unique capabilities allow brands ... more...

Report: Local Mobile Marketing Spend to Hit $18 Billion in 2016

Written on
August 11th 2011
Author
Gavin Dunaway

ADOTAS – According to the latest research from locally-focused market researcher Borrell Associates, local advertisers are likely to spend $800 million this year on mobile advertising, as well as more than $400 million on mobile promotions such as coupons and deals. The 26-page report suggests local mobile marketing spend will double ... more...

Got Funds? Local Marketer G5 Scores $15 Mil

Written on
August 11th 2010
Author
Gavin Dunaway

ADOTAS – The online local marketing world is growing at a clip — Borrell Associates pegs spending to increase from $8.9 billion this year to $16.4 billion in 2013 — so no wonder venture capitalists want in. Vertical-specific local marketing platform G5 left its first round of institutional funding with ... more...