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Study: Advertisers Baffled by Local Online Ad Practices

Written on: October 2nd 2008
Author: Kathleen

ADOTAS – National advertisers are interested in local online advertising, but are confused about the best tactics and traffic sources to use, and how to effectively measure the results and return on investment, according to a new study conducted by Sterling Market Intelligence and commissioned by Marchex. The study found that [...] more...

Centro Picks Up Real Cities

Written on: August 14th 2008
Author: Kathleen

ADOTAS – Local online advertising buying shop Centro has made a purchase of its own: Real Cities, a local newspaper online rep firm. The acquisition isseen as an attempt to pad out Centro’s local offerings, a sector that is experiencing impressive growth rates. Real Cities was previously owned by The McClatchy [...] more...

Hyper-Local On The Home Page

Written on: March 3rd 2008
Author: Jean-Eric Penicaud

Local advertising and local publishing alike have been handcuffed by an outdated business model that hasn’t changed much in the past decade. With print circulations plummeting while online spending continues to rise, advertisers have found the online medium far more cost effective than traditional local media options. In fact, Borrell [...] more...

Marchex Announces Quarterly Dividends

Written on: January 18th 2008
Author: Editor

Local online ad company, Marchex Inc. announced today that the company’s Board of Directors has declared a regular quarterly dividend in the amount of $0.02 per share on its common stock and $2.97 per share on its 4.75% convertible exchangeable preferred stock. The dividends will be paid on February 15th of [...] more...

PinPoint Launches Local Ad Agency Franchise

Written on: January 14th 2008
Author: Editor

PinPoint Local, Inc. has announced the launch of a Local Internet Advertising Agency franchise that specializes in local marketing solutions including Universal Business Profiles, Local Search, Email Marketing and Web Development amongst other things. PinPoint Local franchise is providing entrepreneurs with a turnkey Internet Marketing business that puts franchisees right [...] more...

A Local Dilemma - Part 1

Written on: October 24th 2007
Author: DM Confidential

I recently joined a new gym, and to make sure that I go, I signed up for some training sessions with the intent to go three times per week for as long as it takes until I actually like the gym. For my wallet’s sake, I would like to hit [...] more...

Features

Quality Video: DIY (Cheap) or Else December 1st 2008
Will Widget Channel Be Tuned In? November 26th 2008
Internet Vs. TV Smackdown: Friends or Foes? November 25th 2008
Search Marketing Is Better Than a Bailout November 24th 2008
With Ads, Pretty Is as Pretty Does November 21st 2008

Features Archive

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...