local-advertising

Case Study: Local Advertisers Engage Consumers Through Liquidus’ Rich Media

Written on: October 3rd 2011
Author: Gavin Dunaway

ADOTAS – It may seem like big fish such as Google and Facebook will dominate the feeding frenzy over increased local advertising media spend, but smaller advertisers are also looking for innovations from the traditional media distributors who have served them well in the past. And that’s where technology platforms like [...] more...

For Those Who Want the Deal Space to Die… Sorry

Written on: August 3rd 2011
Author: Jay Weintraub

JAY WEINTRAUB – Addressing the obvious unspoken question first – I have an absolute positive bias towards the deal space. I do run the daily deal conference, so were it to die as some of its more vocal critics would prefer, that would put a crimp in my plans for marketing technology [...] more...

Study: Advertisers Baffled by Local Online Ad Practices

Written on: October 2nd 2008
Author: Kathleen

ADOTAS – National advertisers are interested in local online advertising, but are confused about the best tactics and traffic sources to use, and how to effectively measure the results and return on investment, according to a new study conducted by Sterling Market Intelligence and commissioned by Marchex. The study found that [...] more...

Centro Picks Up Real Cities

Written on: August 14th 2008
Author: Kathleen

ADOTAS – Local online advertising buying shop Centro has made a purchase of its own: Real Cities, a local newspaper online rep firm. The acquisition isseen as an attempt to pad out Centro’s local offerings, a sector that is experiencing impressive growth rates. Real Cities was previously owned by The McClatchy [...] more...

Marchex Announces Quarterly Dividends

Written on: January 18th 2008
Author: Sarah Novotny

Local online ad company, Marchex Inc. announced today that the company’s Board of Directors has declared a regular quarterly dividend in the amount of $0.02 per share on its common stock and $2.97 per share on its 4.75% convertible exchangeable preferred stock. The dividends will be paid on February 15th of [...] more...

PinPoint Launches Local Ad Agency Franchise

Written on: January 14th 2008
Author: Sarah Novotny

PinPoint Local, Inc. has announced the launch of a Local Internet Advertising Agency franchise that specializes in local marketing solutions including Universal Business Profiles, Local Search, Email Marketing and Web Development amongst other things. PinPoint Local franchise is providing entrepreneurs with a turnkey Internet Marketing business that puts franchisees right [...] more...

A Local Dilemma – Part 1

Written on: October 24th 2007
Author: DM Confidential

I recently joined a new gym, and to make sure that I go, I signed up for some training sessions with the intent to go three times per week for as long as it takes until I actually like the gym. For my wallet’s sake, I would like to hit [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »

Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »

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Features

With gTLDs, Global Branding Starts with a Name February 9th 2012
Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
Case Study: Social Ad Effectiveness February 8th 2012
Video: “Build an SEO Foundation” Excerpt February 8th 2012
Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012

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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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