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Why Facebook Purchased LiveRail for over $400 Million

Written on
July 7th 2014
Author
Richard L. Tso

Lest we forget, Facebook is an ad company first and foremost that earns a majority of its revenue through monetizing the content that people share with friends across its massive social network. (How else would it make money? Through Facebook Gifts? No.) So as a news and personal lifestyle aggregator ... more...

Video Ad Industry Leaders to Converge Tomorrow in NYC

Written on
June 24th 2014
Author
Mike Daly

ADOTAS — Registration is still open for the VideoNuze Online Video Advertising Summit, which will be held tomorrow at the Midtown Loft & Terrace, 267 Fifth Avenue, NYC. The event has 45 industry leaders set to appear in 14 different sessions that will cover all of the hottest online video ... more...

LiveRail ‘State of the Screens’ Report Features Insights from Machinima, Dailymotion, A+E

Written on
June 3rd 2014
Author
Adotas

ADOTAS – LiveRail, leading video monetization platform for publishers, has issued a new State of the Screens Report, which includes key insights from LiveRail publishers. The report also includes key data points from both LiveRail publishers and other resources. LiveRail surveyed a set of its premium publishers to get a glimpse of ... more...

Today’s Burning Question: YouTube’s Ramped-Up Ad Strategy

Written on
May 5th 2014
Author
Mike Daly

ADOTAS – Today, we sought responses from our community of industry experts to the following Burning Question: “What do you think of the new Google Preferred ad program for YouTube, which it announced with great fanfare last week at  Digital Content Newfronts 2014?” Here’s how they responded: “The announcement of Google Preferred substantiates ... more...

IAB’s Digital NewFronts 2014 Kicks off Today in Manhattan

Written on
April 28th 2014
Author
Richard L. Tso

ADOTAS – Ad dollars are flowing downstream from television to online digital video and brands are clearly embracing the trend. Forrester reported that video ad spend surpassed $3.6 billion in the U.S. alone last year, with 68% of online adults across the country having watched some form of online video ... more...

Today’s Burning Question: Key Takeaway from the New IAB Internet Advertising Revenue Report?

Written on
April 14th 2014
Author
Mike Daly

ADOTAS — U.S. online ad revenue surpassed broadcast TV ad revenue for the first time in 2013, rising to $42.8 billion compared with broadcast’s $40.1 billion, according to the new IAB Internet Advertising Revenue Report released last week. For Today’s Burning Question, we asked our community of industry thought leaders: “What’s your key ... more...

Ex-Google/LiveRail Exec Launches New Video Ad Platform for Mobile

Written on
April 9th 2014
Author
Press Release

SAN FRANCISCO, April 8, 2014 (ADOTAS) – Minivid.io, a mobile media technology company co-founded by former DoubleClick, Google and LiveRail executive Tommy Schroder (pictured), today announced the release of Minivid 6-second video ad formats for mobile. Minivids are designed to be short, sharp, punchy ad units that can be run alongside ... more...

LiveRail Leverages Highwinds CDN for Video Ad Streaming

Written on
March 26th 2014
Author
Press Release

SAN FRANCISCO, March 26, 2014 (GLOBE NEWSWIRE) — Highwinds(R) today announced that it has become the exclusive CDN (content delivery network) provider for LiveRail, the leading video monetization platform for publishers. Highwinds has a strong foothold in the ad tech space, with nearly 20 top platforms currently on its customer roster. These advertising properties leverage Highwinds CDN ... more...

LiveRail Adds Ex-IAB Chairman as New Board Member

Written on
January 27th 2014
Author
Mike Daly

SAN FRANCISCO, CA – JANUARY 27, 2013 – LiveRail, the leading video monetization platform for publishers, today announced that former NBCUniversal executive and IAB chairman Peter Naylor has been appointed to its Board of Directors. Peter joins LiveRail as the company has seen its share of the market increase in ... more...

LiveRail: 2014 Predictions from CEO/Co-Founder Mark Trefgarne

Written on
January 7th 2014
Author
Adotas

ADOTAS – Mark Trefgarne (pictured), CEO/Co-Founder of LiveRail, the leading video monetization platform for publishers, offers the following predictions for 2014. 1. “One of the major MSOs will announce an IPTV service in 2014.” Consumers are growing more accustomed to consuming entertainment on devices other than through their regular cable operator, i.e. tablets, smartphones, ... more...