live-stream



Video Content Marketing and the Rise of OTT Distribution

Written on
April 3rd 2014
Author
Ben Chodor

ADOTAS – The explosion in interest around content marketing has permeated every type of content, including video. If your company is creating video content, from an educational series to the coverage of a one-off live event, you should think about the new channels that enable live distribution to the masses. ... more...

What’s the Future of Video Ads Beyond Pre-Roll?

Written on
October 23rd 2013
Author
Richard L. Tso

ADOTAS – When you use your computer or mobile device, what activities do you gravitate towards? Besides just checking email and surfing the web, are you more likely to watch video content on your mobile phone over your desktop computer? How about the length of time you will watch a ... more...

VIDEO: ‘Facebook Home’ Announcement

Written on
April 4th 2013
Author
Mike Daly

ADOTAS – It wasn’t the introduction of the “Facebook Phone” that has long been rumored, but the social media giant unveiled its “new home on Android” in a press conference Thursday. The conference was be streamed on Facebook Live via Livestream. Subscribe to the free Adotas.com Newsletter addthis_url ... more...

Tapad Offers Glimpse Into Mobile Habits of Niners, Ravens Fans

Written on
January 31st 2013
Author
Adotas

Cross-device ad tech company Tapad has pulled some stats on device usage in San Francisco and Baltimore to find out which devices each team’s fans engage with most. Here’s what they found: What’s the mobile device of choice in each city? San Francisco-based 49ers fans are “mobile super users” — they’re ... more...

AFAIK: Adap.tv, Springpad, SponsorPay, Outcast Media, Anametrix, IGN

Written on
January 9th 2013
Author
Mike Daly

Here’s what I heard through the online grapevine today: Adap.tv has appointed Timothy R. Morse (pictured) to the newly created position of Chief Financial Officer. Morse joins Adap.tv from Yahoo!, where was Executive Vice President and Chief Financial Officer from June 2009 to October 2012.  Morse was responsible for all ... more...

Jivox Announces Interactive Video Ad Insertion for Mobile Devices

Written on
July 16th 2012
Author
Brian LaRue

ADOTAS – Today at the Interactive Advertising Bureau‘s (IAB) Marketplace conference, interactive video advertising company Jivox announced the availability of interactive video ad insertion for HTTP live streaming on mobile website and apps. The technology is designed to allow publishers and advertisers to insert interactive video ads into live streaming ... more...