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	<title>Adotas &#187; live-search</title>
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		<title>Microsoft&#8217;s deluded search</title>
		<link>http://www.adotas.com/2009/03/microsofts-deluded-search/</link>
		<comments>http://www.adotas.com/2009/03/microsofts-deluded-search/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 17:35:14 +0000</pubDate>
		<dc:creator>Edward Barrera</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[kumo]]></category>
		<category><![CDATA[live-search]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.adotas.com/2009/03/microsofts-deluded-search/</guid>
		<description><![CDATA[ADOTAS &#8212; I was amazed by a Microsoft memo that stated 40 percent of queries in search engines go unanswered. Search head Satya Nadella, in a memo about the (ahem) Google killer Kumo, also wrote that half of queries are about searchers returning to previous tasks and 46 percent of search sessions are longer than [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adotas.com/wp/wp-content/uploads/2007/11/microsoft_small.jpg" title="microsoft_small.jpg"><img src="http://www.adotas.com/wp/wp-content/uploads/2007/11/microsoft_small.thumbnail.jpg" alt="microsoft_small.jpg" align="left" /></a>ADOTAS &#8212; I was amazed by a Microsoft memo that stated 40 percent of queries in search engines go unanswered.</p>
<p>Search head Satya Nadella,<a href="http://kara.allthingsd.com/20090302/a-sneak-peek-look-at-microsofts-new-kumo/"> in a memo </a>about the (ahem) Google killer Kumo, also wrote that half of queries are about searchers returning to previous tasks and 46 percent of search sessions are longer than 20 minutes. &#8220;These and many other learnings suggest that customers often don’t find what they need from search today.&#8221;</p>
<p>What is he searching for? A way to pump up the troops to use the company&#8217;s new search engine? I never have searches that long or find it that difficult to find things, if indeed they exist.</p>
<p>The company has asked employees to test, internally, Kumo, which is supposed to be the long anticipated upgrade to the Live Search. But does Microsoft really think that it can work on the edges and take Google on? If the company plans to truly overtake the search giant, it needs to be either radical or buy Yahoo&#8217;s search.</p>
<p><strong>UPDATE</strong>: Microsoft<a href="http://www.businessinsider.com/microsoft-blodget-wrong-about-kumo-because-hes-the-tiger-woods-of-searching-2009-3"> tells Silicon Alley</a> that &#8220;The data shows exactly what the memo says. These are the raw search logs. It’s not focus group data, it’s look at actual queries that come in.&#8221;</p>
<p>&#8211; Express your opinion, comment below.</p>
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		<title>Live Search Now Provides “Instant Answers”</title>
		<link>http://www.adotas.com/2008/10/phindme-unveils-free-mobile-marketing-tools/</link>
		<comments>http://www.adotas.com/2008/10/phindme-unveils-free-mobile-marketing-tools/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 14:10:46 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[interactive-advertising]]></category>
		<category><![CDATA[internet-advertising-news]]></category>
		<category><![CDATA[internet-marketing-advertising]]></category>
		<category><![CDATA[live-search]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[search-engine-advertising]]></category>

		<guid isPermaLink="false">http://www.adotas.com/2008/10/phindme-unveils-free-mobile-marketing-tools/</guid>
		<description><![CDATA[ADOTAS – Microsoft’s Live Search has started providing “instant answers” to searchers queries, according to a post on the software titan’s blog. The answers will appear at the top of users’ search results, so the most relevant info will appear first, e.g.: • Encyclopedia Search for an encyclopedic fact, like “How tall is mount Everest,” [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adotas.com/wp/wp-content/uploads/2007/11/microsoft_small.jpg" title="microsoft_small.jpg"><img src="http://www.adotas.com/wp/wp-content/uploads/2007/11/microsoft_small.thumbnail.jpg" alt="microsoft_small.jpg" align="left" /></a>ADOTAS – Microsoft’s Live Search has started providing “instant answers” to searchers queries, according to a post on the software titan’s <a href="http://blogs.msdn.com/livesearch/archive/2008/10/29/i-don-t-need-ten-blue-links-just-give-me-the-answer.aspx">blog</a>.</p>
<p>The answers will appear at the top of users’ search results, so the most relevant info will appear first, e.g.:</p>
<blockquote><p>•	<strong>Encyclopedia</strong>  Search for an encyclopedic fact, like “How tall is mount Everest,” “When was Lincoln born,” “What is the GDP of Poland,” “What&#8217;s the population of Georgia,” “Who won super bowl 30,” or “ What won best picture in 1998.” You ask, and Live Search will return the exact answer to your question. And for you trivia fans, they are: “8,850 m / 29,035 ft,” “February 12, 1809,” “$303,228,550,000 (2005),” “4,630,841 (2008 estimate),” “Dallas Cowboys, NFC,” and “Shakespeare in Love.”<br />
•	<strong>Traffic</strong>  Just type “traffic” in the search box at Live Search and see a map of your area with green, yellow, red, and black highlights for the major highways. WOOHOO! Live Search won&#8217;t make the traffic go away, but at least it can tell you when it&#8217;s time to stay late and work on those TPS reports so you won&#8217;t waste time idling in the fast lane.<br />
•	<strong>Horoscope</strong>  Just type “horoscope” and your zodiac sign to get your daily dose of direction. I guess I need to “take my situation step by step and before I know it my problem will be solved.”</p></blockquote>
<p align="left">Additional updates should go live soon, making search advertisers’ jobs just a wee bit easier.</p>
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		<title>Microsoft To Buy Ciao.com Price Comparison Firm</title>
		<link>http://www.adotas.com/2008/08/microsoft-to-buy-ciaocom-price-comparison-firm/</link>
		<comments>http://www.adotas.com/2008/08/microsoft-to-buy-ciaocom-price-comparison-firm/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 13:36:13 +0000</pubDate>
		<dc:creator>Reuters Group</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Acquisition]]></category>
		<category><![CDATA[ciao.com]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[greenfield-online]]></category>
		<category><![CDATA[internet-advertising-news]]></category>
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		<description><![CDATA[Microsoft has agreed to buy Greenfield Online, owner of European price comparison website ciao.com, for about $486 million to boost its Internet search and e-commerce business in Europe.Microsoft, whose $47.5 billion bid to buy Yahoo earlier this year failed after a protracted battle, said on Friday the acquisition should benefit its Live Search platform. Internet [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://adotas.com/wp/wp-content/uploads/2006/01/msnsearch1.jpg" title="msnsearch1.jpg"><img src="http://adotas.com/wp/wp-content/uploads/2006/01/msnsearch1.jpg" alt="msnsearch1.jpg" align="left" /></a>Microsoft has agreed to buy Greenfield Online, owner of European price comparison website ciao.com, for about $486 million to boost its Internet search and e-commerce business in Europe.Microsoft, whose $47.5 billion bid to buy Yahoo earlier this year failed after a protracted battle, said on Friday the acquisition should benefit its Live Search platform.<br />
Internet search is dominated by Google, which has 62% of the global search market and 79% in Europe, according to the most recent data published by Web usage tracker ComScore.<br />
Microsoft has a 2% market share in Europe and 9% worldwide, behind both Google and Yahoo. In Europe, Microsoft is also outranked by online auction site eBay and Russia’s Yandex.<br />
“The team at Ciao has built a passionate consumer community based on intuitive technology and extensive merchant relationships that we believe will deliver incremental benefit to the Microsoft Live Search platform,” said Microsoft’s vice president for Windows and online services, Tami Reller.<br />
Ciao.com offers advice on purchases, mainly of consumer electronics, and encourages users to join a network of shopping experts to share opinions. It makes its revenues from e-commerce, merchant referrals and advertising sales.<br />
Microsoft’s offer of $17.50 per share betters an earlier proposal by media-focused U.S. buyout firm Quadrangle Group to acquire the company for $15.50 a share, and represents a slight premium to Greenfield’s closing price of $17.25 on Thursday.<br />
On August 26, Greenfield had said it had received a $17.50 per share offer but did not reveal from whom. The latest offer represents a premium of about 10% over Greenfield’s closing share price on August 25.<br />
Microsoft said it had agreed to sell off Greenfield Online’s main business, which surveys consumer opinion online and sells the results to market researchers, to an unnamed financial buyer.<br />
The companies expect both deals to close during the fourth quarter of 2008. Completion of the Greenfield sale to Microsoft does not depend on Microsoft’s disposal of the online survey business, the two companies said.<br />
Courtesy of <a href="http://www.reuters.com/article/technologyNews/idUSBNG33694720080829?sp=truehttp://www.reuters.com/article/technologyNews/idUSBNG33694720080829?sp=true">Reuters Group</a>.</p>
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