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ATTENTION Launches Social Marketing Practice for Regulated Industries

Written on
June 19th 2014
Author
Press Release

New York, June 19, 2014 (ADOTAS) – Major hurdles for regulated industries looking to communicate with consumers via social media can now be overcome. Attention, a full-service social media marketing agency within the kbs+ family has launched Reg-SM, specializing in compliance, governance and communication in the use of social and mobile ... more...

LinkedIn Launches Sponsored Updates API and Partner Program

Written on
April 24th 2014
Author
Mike Daly

ADOTAS – Today, LinkedIn is launching two new programs that will help brands build strong relationships with their target audiences: Sponsored Updates Partners and Content Partners.  The newest aspects of LinkedIn’s Certified Marketing Partners program, these new features will help brands scale their content marketing efforts by connecting them with top companies ... more...

Adobe Report: Facebook Ad Business Continues to Grow

Written on
April 22nd 2014
Author
Adotas

ADOTAS — Today, Adobe released its Q1 Social Intelligence Report analyzing social media data and trends around Facebook and other industry players including Twitter, Pinterest, Tumblr and LinkedIn. The report is the most comprehensive in the industry and looks at paid, earned and owned social media using 260 billion FB ad impressions, ... more...

Twitter Takes the Lead for Sharing Online in Q1

Written on
April 8th 2014
Author
Adotas

ADOTAS – Today, ShareThis released its Consumer Sharing Trends Report for Q1 2014. Twitter is back from a slump, with a major growth trajectory of 43 percent and now leads as the fastest growing channel, followed by Facebook, Pinterest and LinkedIn. Notably, Reddit joined the top growing channels for the ... more...

LinkedIn Launches Tool to Measure Content Marketing Influence

Written on
March 27th 2014
Author
Valter Sciarrillo

ADOTAS – We know that for brands, building relationships through a content strategy is a marathon, not a sprint; it’s a fact of content marketing. You need a long-term view that requires you to be truly helpful to your customers in order to be relevant to them. But wouldn’t it ... more...

IZEA Unveils “The Sponsorship Marketplace” for Brands, Agencies and Content Creators

Written on
March 17th 2014
Author
Press Release

New York, March 17, 2014 (ADOTAS) — IZEA, Inc. (OTCQB: IZEA), the leader in Sponsored Social, today unveiled the first real-time marketplace designed to connect brands with creators for all forms of sponsored content across major social platforms, including Twitter, Facebook, Instagram, Tumblr, YouTube and LinkedIn. Building on the three-million ... more...

Big Brands and the Business Benefits of Social Media: Pt. 3

Written on
March 14th 2014
Author
Trevor LaTorre

ADOTAS (Third of three parts) – Earlier today, in part 2 of this series, we explored the business benefits of Pinterest, Instagram, and Vine. In this final installment, we’ll cover the benefits of using LinkedIn, Foursquare, and Tumblr. If these networks are on your business radar for social strategy, this ... more...

LinkedIn Introduces Sponsored InMail on Mobile

Written on
March 5th 2014
Author
Mike Daly

ADOTAS – LinkedIn expanded its mobile ad offering today with the introduction of Sponsored InMail on mobile. “With more than half of LinkedIn Inbox pageviews currently happening on mobile devices, this creates an unprecedented opportunity for advertisers to reach LinkedIn members where they engage the most,” said Dan Gonzalez (pictured), LinkedIn’s Sr. Global Product Marketing Manager, ... more...

LinkedIn Announces Content Strategy as the ‘Definitive Publishing Platform’

Written on
February 19th 2014
Author
Mike Daly

ADOTAS – Starting today, LinkedIn is opening up its publishing platform to allow all members to publish long-form content on LinkedIn and is expanding LinkedIn Influencer with dozens of top minds in business. The moves were announced by Ryan Roslansky, LinkedIn’s Head of Content Products, in a blog post this morning. ... more...

Frito-Lay, American Airlines and Deep Focus Turn to Unmetric for Social Analytics

Written on
February 18th 2014
Author
Press Release

NEW YORK, February 18, 2014 (ADOTAS) – Unmetric, the company that helps global brands understand how they stack up against their competition on social media, nearly tripled its client base in the last year, and Q4 was a record quarter in terms of revenue growth and new client wins – a clear signal ... more...