Larissa’s Picks to Click: PBS’ Digital Triumph, Promoted Ads, Brands on the ‘Vine’
ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. After a month long hiatus of readjusting to living with mom and dad again and spoiling my newly 21-year-old liver, my [...] more...
Branding Expert Believes in the Power of Social Media
ADOTAS – Social media is the tool of the decade for marketers and brands. With new technologies and the advancement of online and mobile advertising, social marketing has advanced at an exponential rate. In order for brands to compete in today’s cut-throat marketing wars, adapting to this new technology is essential. Facebook, [...] more...
How to Build an App That Keeps Users Coming Back
ADOTAS – GigaOm recently reported that over 50 billion apps have been downloaded from the Apple App Store; however, research has shown that 25% of those apps are only used once. Not only is that bad for the user as a lack of usability makes an app less engaging, but [...] more...
Make ‘Email Everywhere’ Work for You
ADOTAS – Email marketing may have been upstaged in recent years by social, mobile and other “sexier” channels, but although it may not be the cool new kid anymore, it definitely still drives results. In fact, with the growing adoption of smartphones, “mobile everywhere” effectively means “email everywhere.” Consumers have greater [...] more...
Adotas Poll: LinkedIn is the Predominant Social Hub for Industry News
ADOTAS – In last week’s Adotas Poll, we asked our readers: “Which social site do you use to keep abreast of industry news and views?” Here are the results of the voting: LinkedIn (91%). Twitter (4%). None of the above (3%). Facebook (2%). Tumblr (0%). This week’s poll question is: ”If forced to choose one or the other, [...] more...
Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line
ADOTAS – In last week’s poll, we asked our readers: “Which product announcement from the Google I/O conference will have the greatest impact on the company’s bottom line?” The results were as follows: Google Play Music All Access (98%) New tools for Android app developers (1%) Google Play Game Services (1%) This week’s poll question: “Which [...] more...
AFAIK: Quantasy, SDL, MARS Advertising, Concentric, engajer, Burstly
ADOTAS – Here’s what we herd through the digital grapevine during the past week. Creative-services agency Quantasy, today announced the hiring of Alicia Herczeg (pictured)as Director of Analytics. Herczeg will be responsible for the development, strategy and execution of digital analytics and measurement. Her primary focus will be synthesizing cross-platform data [...] more...
4 Steps to Long-Term Engagement with Incentive Programs
ADOTAS — We know that a little nudge can stimulate customers to take action. Now more than ever, as technology gives us a direct connection to the people who love our brands, companies should reward their audiences for taking actions that benefit the business. According to research by Colloquy, consumer participation [...] more...
Challenge Accepted: 3 Mobile Opportunities in 2013
ADOTAS – When I think of mobile, I think of omnipresence, and then I think of opportunity. By 2014, half of the US will use smartphones and nearly half (45%) will use tablets. Rapid smartphone and tablet adoption has significantly altered the ways in which consumers think about, research and [...] more...
Slideshow: LinkedIn Offers a New Way to Discover Content with Channels
ADOTAS – Today, LinkedIn formally announced channels, a new way to discover content on the network. The refreshed look and the introduction of channels is designed to make it easier for millions of professionals on LinkedIn to glean daily insights and inform their business conversations. Members can follow more than [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013 ADOTAS – Have social media platforms pinterested you in how [...] more »
- Nikki’s Picks to Click: Facebook Ad Milestone, Twitter Spot Ads, Big Data Problems June 19th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Nikki Frammartino routinely scours online media for [...] more »
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013 ADOTAS – Advertising legend David Ogilvy once said, “If it [...] more »
- Infographic: Martini Media and comScore Release Affluent Spending Data June 19th 2013 SAN FRANCISCO AND NEW YORK, June 19, 2013 (ADOTAS) — [...] more »
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013 ADOTAS — Did you forget that your friend’s birthday is [...] more »
- Upcoming Event and Conference Calendar June 19th 2013 ADOTAS -– Here’s a snapshot of upcoming industry events. Further [...] more »
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
Features
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
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