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Twitter Takes the Lead for Sharing Online in Q1

Written on
April 8th 2014
Author
Adotas

ADOTAS – Today, ShareThis released its Consumer Sharing Trends Report for Q1 2014. Twitter is back from a slump, with a major growth trajectory of 43 percent and now leads as the fastest growing channel, followed by Facebook, Pinterest and LinkedIn. Notably, Reddit joined the top growing channels for the ... more...

LinkedIn Launches Tool to Measure Content Marketing Influence

Written on
March 27th 2014
Author
Valter Sciarrillo

ADOTAS – We know that for brands, building relationships through a content strategy is a marathon, not a sprint; it’s a fact of content marketing. You need a long-term view that requires you to be truly helpful to your customers in order to be relevant to them. But wouldn’t it ... more...

IZEA Unveils “The Sponsorship Marketplace” for Brands, Agencies and Content Creators

Written on
March 17th 2014
Author
AdotasWire

New York, March 17, 2014 (ADOTAS) — IZEA, Inc. (OTCQB: IZEA), the leader in Sponsored Social, today unveiled the first real-time marketplace designed to connect brands with creators for all forms of sponsored content across major social platforms, including Twitter, Facebook, Instagram, Tumblr, YouTube and LinkedIn. Building on the three-million ... more...

Big Brands and the Business Benefits of Social Media: Pt. 3

Written on
March 14th 2014
Author
Trevor LaTorre

ADOTAS (Third of three parts) – Earlier today, in part 2 of this series, we explored the business benefits of Pinterest, Instagram, and Vine. In this final installment, we’ll cover the benefits of using LinkedIn, Foursquare, and Tumblr. If these networks are on your business radar for social strategy, this ... more...

LinkedIn Introduces Sponsored InMail on Mobile

Written on
March 5th 2014
Author
Mike Daly

ADOTAS – LinkedIn expanded its mobile ad offering today with the introduction of Sponsored InMail on mobile. “With more than half of LinkedIn Inbox pageviews currently happening on mobile devices, this creates an unprecedented opportunity for advertisers to reach LinkedIn members where they engage the most,” said Dan Gonzalez (pictured), LinkedIn’s Sr. Global Product Marketing Manager, ... more...

LinkedIn Announces Content Strategy as the ‘Definitive Publishing Platform’

Written on
February 19th 2014
Author
Mike Daly

ADOTAS – Starting today, LinkedIn is opening up its publishing platform to allow all members to publish long-form content on LinkedIn and is expanding LinkedIn Influencer with dozens of top minds in business. The moves were announced by Ryan Roslansky, LinkedIn’s Head of Content Products, in a blog post this morning. ... more...

Frito-Lay, American Airlines and Deep Focus Turn to Unmetric for Social Analytics

Written on
February 18th 2014
Author
AdotasWire

NEW YORK, February 18, 2014 (ADOTAS) – Unmetric, the company that helps global brands understand how they stack up against their competition on social media, nearly tripled its client base in the last year, and Q4 was a record quarter in terms of revenue growth and new client wins – a clear signal ... more...

The Unexpected Publisher: LinkedIn Delves Further into Native and Influencer Content

Written on
February 10th 2014
Author
Richard L. Tso

ADOTAS – Professionals around the globe flock to LinkedIn as a way to connect with colleagues, network or search for a new job. But behind the scenes, the professional social network has been making its move to join a new breed of publishers – those vying to become a primary ... more...

How To Prevent Technology From Tanking Your Brand Reputation

Written on
January 17th 2014
Author
Chris Wakely

ADOTAS — The Affordable Care Act rollout appeared to turn a corner in early January when the U.S. government announced that 2.1 million Americans had signed up for health insurance on Healthcare.gov. However, that number still fell short of the administration’s pre-rollout projection of 3.3 million enrollees by the end of ... more...

Report: Pinterest Surpasses Email for Sharing Online, Beats Facebook Growth

Written on
January 17th 2014
Author
Adotas

ADOTAS – ShareThis released new research that reveals Pinterest has outpaced email for the first time to become the third most popular sharing channel overall. With 58 percent growth in 2013, Pinterest also leads as the fastest growing sharing channel, followed by Facebook and LinkedIn. These insights are part of ... more...