linguistics
Mooter Media Incorporates Linguistics Platform in Contextual Ads
The recent incorporation of Basis Technology’s Rosette Linguistics Platform (RLP) into Mooter Media’s adVantage and Contextual adVantage platforms is bringing contextual ad serving to international markets. The collaboration is focused on optimizing ad relevancy and improving click-through rates for Mooter Media’s partners in China, Japan, and Korea. Basis’ RLP is a [...] more...
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