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Study: What Motivates Moms to Engage, Share and Make Purchases?

Written on
May 10th 2013
Author
Adotas

ADOTAS — Moms influence $2.4 trillion in annual spend, and word-of-mouth from Moms can make or break a product. The question is, how do you motivate them to take action? According to PunchTab’s research, released today, you should offer them rewards. 81% of moms said they would engage more with a ... more...

Blogshare: Fake Twitter Followers Become Multimillion-Dollar Business

Written on
April 8th 2013
Author
Mike Daly

ADOTAS – Last fall, we ran an article on social media’s “black market”: companies that promise to provide large quantities of Twitter follows and Facebook fans. This past Friday, The New York Times reported that despite that kind of media attention, which focused primarily on an unexplained, precipitous jump in ... more...

Climate-Change Campaign Employs Social Game Mechanics, a News-Driven Digital Platform and Sophisticated Algorithm

Written on
March 4th 2013
Author
Press Release

BOSTON — Ad/marketing firm Arnold Worldwide in collaboration with Al Gore’s Climate Reality Project are introducing “Reality Drop” (www.realitydrop.org), an innovative activism initiative to spread truth quickly worldwide about global warming. The agency attracted the attention of Gore and his colleagues through Arnold’s groundbreaking cause-related work on the national anti-tobacco ... more...

Today’s Burning Question: Facebook Acquires Microsoft Atlas

Written on
February 28th 2013
Author
Mike Daly

Today our panel of ad-tech honchos weighs in on the following question: “What is your reaction to Facebook’s acquisition of Microsoft Atlas?” “Facebook’s Microsoft Atlas acquisition is a conscious step toward solving the social media measurement conundrum. Advertisers have long debated over the tangible value of social networks when it comes ... more...

Social Commerce Strategy and Metrics = Defensible Dollars and Money Well Spent

Written on
January 25th 2013
Author
Al Lalani

Although many brands have started Facebook campaigns to increase traffic and brand awareness, what many might not realize is that brands can use tech and strategy to turn even the most abstract social terms into defensible dollars. (SUBSCRIBE TO THE ADOTAS NEWSLETTER AT THE BOTTOM OF THIS PAGE!) Changes on the social ... more...

Staying Local on Facebook is Vital for Brands of All Sizes

Written on
January 24th 2013
Author
Jay Hawkinson

In Facebook’s infancy, large brands could create a single corporate Facebook page and appease their many fans across the globe, but as Facebook and the expectations of its users evolve, so too must the businesses that use it. And make no bones about it, businesses should be using it. Recent ... more...

Q&A with ShareThis SVP Marketing Jennifer Hyman: Demystifying Social for Brands

Written on
December 14th 2012
Author
Mike Daly

With the incredible ascent of social media and its influence on marketing, many brands continue to search for answers as to how best tap resources like Facebook, Twitter, Pinterest and Tumblr to their advantage. ShareThis provides solutions by enabling publishers and brands to add seemingly simple buttons to their websites ... more...

Adobe Offers View Into Campaign Management with AdLens, Facebook Ad Exchange (FBX) Integration

Written on
October 2nd 2012
Author
Richard L. Tso

Digital Marketers and agencies are always looking for a better way to capture and view all aspects of their online campaigns – across search, display and social media channels. Today, Adobe announced the latest release of its AdLens product that the company claims will directly address this need by providing ... more...

Buying vs. Earning Fans

Written on
April 22nd 2011
Author
Greg Shove

ADOTAS – Is it better to buy or earn fans? The answer to that question seems simple. Earning fans by creating compelling content – be it an ad, a Facebook contest, or even sponsored editorial – is obviously far better for a brand than buying them in bulk. Right? Startups like ... more...