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5 Reasons the Digital Advertising Industry Is Lost

Written on
February 3rd 2014
Author
Jim Moar

ADOTAS – Digital advertising, with all of its data and analytics, was supposed to be a utopia for tracking, measuring, and optimizing ad value. We have a long ways to go and the challenge is increasing every day.  Digital advertisers now find themselves stuck between flawed paradigms and crumbling methodologies, ... more...

The Big Data Fallacy: Is Your Targeting Data Transsexual?

Written on
February 6th 2013
Author
Richard L. Tso

Brands, agencies and trading desks now have access to mounds of targeting and performance data to fuel advertising campaigns, and can pretty accurately track paid media that results in impressions, CTR and engagement. Big data and the rise of new marketing algorithms are giving advertisers insight into virtually every aspect ... more...

Connecting With Customers While Managing Branded Content and Channels

Written on
January 18th 2013
Author
Eric Courville

Twitter. Pinterest. Facebook. LinkedIn. These popular social media platforms are contributing to a new marketing approach that is focused more on digital and interactive, while becoming less traditional and less focused on single-channel marketing. Marketers can no longer rely on implementing a campaign only in traditional media channels such as ... more...

The Key Ingredient to Successful Engagement Campaigns

Written on
November 16th 2012
Author
Jay Acunzo

Quick Bite: Engagement marketing campaigns are by their very nature consumer-initiated, but too often this sort of campaign lacks results. In years past, dozens of vendors and platforms addressed the need for engagement by offering tools to structure a campaign, market to an audience, and measure results. Campaigns like video upload contests ... more...

How Facebook’s Changes Affect Marketing Strategy

Written on
October 21st 2011
Author
Ron Schott

ADOTAS - Facebook marketers were recently thrown another curveball when the social network dramatically changed its look-and-feel — again. This time Facebook introduced a new hybrid News Feed and Ticker — as well as friend groupings and other changes — that modified where and when updates and comments appeared. These changes weren’t ... more...

Why I Hate Social Media

Written on
October 11th 2011
Author
Uriah Av-Ron

ADOTAS – OK, maybe I don’t actually hate social media. What I don’t like is the misplaced belief in the importance of  ”Liking” and “Friending” brands. Personally, I can’t think of many brands with whom I’d like to be friends. Friendship is something I reserve for physical people. Rather than “Friending” or ... more...

When Campaign Data Eclipse Results

Written on
July 25th 2011
Author
Harrison Magun

ADOTAS – I was the subject of a recent interview at eMarketer about search, display and retargeting, which was conducted as part of their research for a thorough report on the topic. There was one comment that received an unexpected amount of attention: “In some ways, the value of data collected ... more...

WSJ Thinks It’s Roped Another Facebook Privacy Scandal

Written on
May 19th 2011
Author
Gavin Dunaway

In the web version of the latest online privacy expose by The Wall Street Journal, there’s a sidebar with previous articles in the much-loved “What They Know” series. With headlines like “The Web’s New Gold Mine: Your Secrets,” “Stalkers Exploit Cellphone GPS” and “Your Apps Are Watching You,” and I ... more...

Golden Ticket to Social Media ROI? Identifying User Intent

Written on
May 6th 2011
Author
Mark Redgrave

ADOTAS – The social media industry is at a crossroads. On the one hand we’ve got staggering growth and incredible valuations for some of the platforms making the headlines, driven by ever larger advertising and marketing spend. But on the flip side, despite all the buzz, the commercial payoff for ... more...

Blekko Powers Topix Search After Integrating Facebook Likes

Written on
May 4th 2011
Author
Gavin Dunaway

ADOTAS – Blekko, the social search engine that employs user-curated slash tags, has another trophy to add to its display case, which is getting pretty full considering that the engine launched back in November. Topix has chosen Blekko to power the search capability for its news aggregator, which includes 360,000 edited news ... more...