lijit



Federated Media Gets Mighty Mid-Tail Haul With Lijit Acquisition

Written on
October 5th 2011
Author
Gavin Dunaway

ADOTAS – “We provide the business half of a CMS platform,” Lijit COO Walter Knapp said when describing his company’s mid-tail publisher monetization service back in February. The company has pushed itself as a true supply-side platform/partner for mid-tail sites, providing both typical website services via widgets as well as ad ... more...

Lijit Taps Turn for Midtail Publisher RTB Platform

Written on
June 15th 2011
Author
Gavin Dunaway

ADOTAS - Lijit, ad tech friend to small and midsized publishers, has teamed up with Turn to launch its own real-time bidding platform that connects to just about every demand source you can finger: ad agencies, trading desks, DSPs, ad exchanges, ad optimizers and ad networks, oh my. The little guys ... more...

Lijit Presents Unparalleled Analytics to Midtail Pubs

Written on
May 13th 2011
Author
Gavin Dunaway

ADOTAS - Lijit decided to strike when Google least expected it, introducing its upgraded free analytics tool for small and midsized publishers during the search giant’s I/O conference. Egads, the poor Googlers never saw the enhanced publisher dashboard coming, complete with unparalleled metrics such as popular search terms, social referral traffic, ... more...

Got Funds? $10M for Mid-Tail Monetization Buddy Lijit

Written on
April 20th 2011
Author
Gavin Dunaway

ADOTAS – I was impressed when Lijit COO Walter Knapp explained to me how the company provides the “business end of a CMS platform” for mid- and long-tail niche publishers with highly engaged audiences. In exchange for site functionality widgets (e.g., search, analytics, readers, etc.), Lijit collects data and segments ... more...

Smaller Pubs Have Lijit Monetization Partner

Written on
February 16th 2011
Author
Gavin Dunaway

ADOTAS – “We want to be a publisher’s monetization partner, not a service,” said Lijit COO Walter Knapp. “Many smaller publishers and bloggers are good at content management and not great at the technical side. We provide the business half of a CMS platform.” Aiming to be a true supply-side platform, ... more...

Milestones: Meebo, DBG, Appcelerator and Lijit

Written on
January 14th 2011
Author
Gavin Dunaway

ADOTAS – On New Year’s Eve, I was surprised that most of my friends seemed as anxious to get 2010 behind them as I was — it wasn’t a bad year, but it was long and exhausting. However, a lot of companies in the interactive advertising industry can boast about ... more...

Got Funds? Brand.net and Lijit Swimming in It

Written on
June 25th 2010
Author
Gavin Dunaway

ADOTAS – I’m so sick of people complaining about the heat in New York (try a humid DC summer before you whine any further) — they should take a dive in the cool pool of venture capital funding just like Brand.net and Lijit. Display and video ad platform Brand.net walked away ... more...