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Smart TV Trends in 2013

Written on
December 31st 2013
Author
Michael Lantz

EDITOR’S NOTE: This article, originally published on January 10, 2013, placed at No. 2 in our 20 most popular articles of the year. ADOTAS – The world of TV is rapidly evolving and over the past two years, we have seen introductions of a multitude of Smart TV models from ... more...

Exclusive: International Business Times Adds Native Video Ads

Written on
November 12th 2013
Author
Richard L. Tso

ADOTAS – International Business Times has just inked a deal with video native ad company Ebuzzing, to offer integrated brand experiences on its news website. The publishing industry has been scrambling frantically for a new online monetization strategy to compensate for the spiraling decline of print and online subscription-based models. In ... more...

VIDEO: Be On Integrates Emotion Measurement Platform Into Branded Video Campaigns

Written on
June 14th 2013
Author
Press Release

LONDON, June 14, 2013 (ADOTAS) — Be On, AOL’s global branded content business, today announces a worldwide partnership with Realeyes, an emotional testing platform that measures how people feel and react when they view branded video content. Be On can now offer biometric tracking to determine the emotional impact of a ... more...

Beer Brand Teams with CraveOnline to Unveil First-to-Market 3D Mobile Cube

Written on
April 16th 2013
Author
Mike Daly

LOS ANGELES, April 16, 2013 (ADOTAS) – Evolve Media’s CraveOnline, the largest online male lifestyle publisher, is debuting its exclusive 3D mobile cube — a first-of-its kind engagement unit promoting Henry Weinhard’s beer. The cutting-edge unit will be hosted throughout CraveOnline’s mobile channel, and includes social media connectivity, as well ... more...

Advances in 3D Television Displayed at CES 2013

Written on
March 4th 2013
Author
Angelina Jennifer

2012 was the year of 3D. Every brand, every seller and all technology gurus called it the next big thing for home entertainment. But having to don a pair of goofy-looking goggles didn’t prove popular with the masses. Another major issue with 3D TVs is that these require some strict ... more...

Backstage Pass to CES 2013: UltraViolet, Smart TVs and Connected Gadgets Are All the Rage

Written on
January 9th 2013
Author
Richard L. Tso

The moment we have all been waiting for has arrived: CES International has kicked off in Las Vegas for four days, beginning yesterday. The CES 2013 trade show is the world’s largest annual innovation event and offers presentations, exhibitions, events, and conferences for technology and gadget connoisseurs. We are providing our ... more...

VIDEO: Giant Media CEO Discusses Those Sexy James Franco/7 For All Mankind Ads

Written on
September 28th 2012
Author
Richard L. Tso

You may have seen them: those viral videos featuring young hot models and celebrities dancing around in scantily-clad swimsuits and denim, having way more fun than the average person. This visually-striking, hue-saturated, and hipster-infused ad campaign directed by James Franco for 7 for all Mankind takes a fresh approach to ... more...

Ad Week 2012 Preview: Putting the ‘AWE’ in Awesome

Written on
September 28th 2012
Author
Richard L. Tso

It’s that time again where the world’s leading advertising industry giants are set to descend on Manhattan to talk shop, sip scotch and share insights about the latest trends in digital, print, mobile, social and entertainment. This year, technology will take center stage throughout the trade conferences, industry sessions and ... more...

YuMe Jumps Into Connected TV Advertising With LG

Written on
November 3rd 2011
Author
Gavin Dunaway

ADOTAS – Always proud of its cross-channel capabilities, video tech firm YuMe has just opened on a big new front for advertisers — Internet-connected television. In a tech partnership with YuMe, LG Electronics has introduced an ad platform for its Internet-connected TVs and TV-related devices to serve targeted and relevant ... more...

Netflix And LG Put Movies On Your TV

Written on
January 3rd 2008
Author
Sarah Novotny

In a move that continues to blur the line between traditional media and online technology, Netflix has announced that it is developing a set-top box with LG Electronics that will allow subscribers to watch movies streamed directly from the Internet to their televisions. This development is an extension of the Internet ... more...