lexus



Tumblr Sponsored Posts Now Promoted on Yahoo

Written on
June 17th 2014
Author
Mike Daly

ADOTAS — Tumblr Sponsored Posts will now be seamlessly promoted across Yahoo and Tumblr, reaching more than 800 million average monthly visitors, according to a joint announcement made today. These posts are now integrated and available through Yahoo Gemini, the marketplace where advertisers can buy mobile search and native advertising. Sponsored Posts ... more...

Viggle And DIRECTV Renew Their Exclusive Marketing Partnership

Written on
October 31st 2013
Author
Press Release

NEW YORK and EL SEGUNDO, Calif., October 31, 2013 (ADOTAS) – Viggle and DIRECTV are excited to announce the extension and expansion of their existing partnership, which will provide Viggle users among the satellite provider’s customers with exclusive Viggle points-earning opportunities and rewards, including the ability to receive Viggle Points for ordering pay-per-view movies. Additionally, Viggle and DIRECTV will roll out new ... more...

Game of Phones: Ruling Brand Engagement in Social and Mobile Games

Written on
June 4th 2013
Author
Ari Brandt

ADOTAS — In a programmatic world plagued with banner blindness, annoyance, click fraud and viewability issues, in-game advertising is emerging to be the exception to legacy digital ad formats. Not since television have brand messages been as engaging, impactful and visual to consumers. More importantly, as in-game advertising continues to ... more...

Larissa’s Picks to Click: Starwood Adopts Sojern, Digital Marketing Budgets, Interactive Ads for Tablets

Written on
March 14th 2013
Author
Larissa Lohman

EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. I’m not a huge believe in the whole “Ides of March” nonsense, but after the bad week I’ve had, ... more...

(RED)’s Fight Against AIDS Goes Mobile for the First Time with **RED

Written on
November 30th 2012
Author
Adotas

This weekend, (RED), the highly successful nonprofit founded by Bono and Bobby Shriver to eradicate AIDS, will for the first time embrace a multichannel mobile giving campaign featuring world famous DJ Tiesto, the Gilt Groupe and opportunities for individuals to sign up and join the fight. This will be (RED)’s ... more...

Esquire Partners with Netpage to Unveil First-Ever Completely Interactive Magazine

Written on
November 13th 2012
Author
Press Release

NEW YORK (November 13, 2012) – Esquire announced today that the December issue, on newsstands November 20, will be the first-ever completely interactive, shareable magazine. By using Netpage, the app for paper, readers can now digitally clip, save, and share every article, ad, and photo from the print edition of ... more...

New Book Advocates Thinking Big When Branding Your SMB

Written on
October 10th 2012
Author
Press Release

“Do it right. It can make you giddy, make you scared, even make you cry,” says Honey Parker, co-author (with husband Blaine Parker) of “Billion-Dollar Branding: Brand your Small Business Like A Big Business And Make Great Things Happen.” She adds that when the brand is right, you’ll feel the ... more...

Lexus Taps MediaBrix for Industry First Cross-Platform, Immersive Social and Mobile Ad Campaign

Written on
September 26th 2012
Author
Press Release

NEW YORK (September 24, 2012) — MediaBrix, the only end-to-end, in-app social and mobile advertising solution for Fortune 500 marketers, today announced that it has been selected by Lexus for an immersive social and mobile advertising campaign to launch the 2013 Lexus ES and first-ever ES hybrid. The cross-platform mobile ... more...

Study: Luxury Brands Plan to Spend More on Digital

Written on
August 24th 2012
Author
PR

Martini Media, the digital media and content platform for engaging the audience with the most money and influence online, announced the results yesterday of a new study that reveals what luxury brand marketers consider to be the most important factors when investing in online advertising. Developed in partnership with veteran research ... more...

Slate, Lexus Say Hello to Textcasting

Written on
May 16th 2006
Author
Sarah Novotny

Next week, online news publication Slate will begin offering and promoting textcasts, the latest advertiser-supported application of the iPod device. The publisher will make available a daily transcript of its “Today’s Papers” news aggregation podcast for download and reading on the device. Downloads will be embedded within a 15-minute silent ... more...