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Publicis Bets on Ad Spend Spike in China, Buys Shop
ADOTAS – Eastward ho: the multinational Publicis Groupe has snapped up a full-service digital marketing agency called EmporioAsia in Shanghai. Publicis is the Parisian parent of Digitas, Starcom MediaVest Group, ZenithOptimedia Groupe and Leo Burnett. Financial terms of the deal were not disclosed. EmporioAsia will be re-branded as EmporioAsia Leo Burnett; [...] more...
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