legolas-media



Legolas Media Forms Upfront Digital Media, Unveils Market’s First Multi-screen, Multi-format Programmatic Direct Offering

Written on
June 11th 2013
Author
AdotasWire

NEW YORK, June 11, 2013 (ADOTAS) – Capitalizing on its legacy of trust and transparency in delivering reserved audiences to specific digital channels, Legolas Media today announced the formation of Upfront Digital Media (Upfront), a programmatic direct media platform. As part of the formation led by an expanded senior management ... more...

Industry Leaders Offer Predictions for 2013 (Part 5)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing percentage of their budgets towards capturing some of that demand by utilizing new and innovative solutions for ... more...

Legolas, GfK Team to Offer Real-Time Campaign Measurement & Optimization

Written on
October 11th 2012
Author
AdotasWire

NEW YORK (October 11, 2012) – Legolas Media has partnered with GfK Digital Market Intelligence (formerly Dimestore) to add survey-based brand research to every ad campaign bought through the Legolas Marketplace.  Through this partnership and the unique technological integration of the two companies, brand advertisers for the first time will be ... more...