lead_generation
Can You Win with Lead Gen? How to Create Real Campaign Value with Online Lead Generation
In the constantly changing world of lead generation on the Web, business people accustomed to prospecting offline ask me, “Allan, how do I figure out what approach will get my kind of business the results I need and do so cost-effectively? And, oh, can I build my brand identity [...] more...
The Lead Generation Riddle: Exploring What the Hallowed Marketing Trend is Worth to You
Everything is in place. You or your client offers a quality product and service online; the company site is visually appealing, informative and easy to navigate; the e-commerce process is secure; the product delivery vendor is reliable. Everything was done correctly. Yet the site is not attracting the traffic and [...] more...
Mislead by Conversion Rates: A Closer Look at How Marketers Can Improve Campaign Performance
Recently, a leading multi-channel retailer engaged in a landing page test that sacrificed thousands of dollars and compromised plenty of ROI. The retailer’s fatal flaw? Relying solely on the almighty conversion rate. The retailer tested two landing pages for its #1 keyword, “red jackets.” The first was a product list [...] more...
Palling Up with Publishers: How Salespeople Can Work Publishers for the Greater Benefit
By nature, sales people are pushy. We’re not afraid to negotiate, and we’re not afraid to ask for what we want. In fact, you may not realize it, but even if you are not a sales person, we are all trained in the art of negotiation to some degree. Ask [...] more...
TARGUSinfo Releases Lead Verification Solution for Co-Registration
TARGUSinfo, which provides on-demand lead verification, has launched a solution specifically for co-registration. The solution is designed to instantly verify large quantities of leads with precision, confirming that a lead’s name, address, and phone number are all correct and related to the consumer. Other lead verification services only have the [...] more...
ADOTAS Conversations: Matt Wise, CEO & President, Q Interactive
We’ve been generously covering the topics of lead generation and permission-based marketing here at ADOTAS in recent weeks. Many great writers who double as senior executives by day have come forth with their methods and suggestions to turn leads into gold, and have also raised debate on the fundamentals of [...] more...
The Lead Acquisition Lowdown: Tracing the Tactics of Gaining Qualified Leads through the Web
As the marketing guru of your company, you’ve decided that its time to more proactively build a database of qualified leads that you can convert to customers. You keep hearing that the Web is a great place to tackle this kind of problem, but what are the actual benefits? [...] more...
Turning Lead(s) into Gold: How to Prevent Your New Campaign’s Leads from Flying Away
You’ve done your homework, selected performance-based advertising (pay-per-click, pay-per-call), created your ads, and your marketing campaigns have begun. The performance marketing concept is solid, and the call-to-action is creative and inviting. With increasingly advanced performance-based advertising on your side, new customers are just a phone call away. Your goal [...] more...
System for Sales Success: How Three Principles Turn Your Phone Prospecting into Profit
There are many industry standards when it comes to prospecting, but three established principles come to mind. In reference to the first step in any sale process, we are not inferring that the prospect contact is the very step. The fact is that engaging the prospect on the phone [...] more...
How to Generate Leads for the 50-Plus Market
Contrary to popular belief, baby boomers spend more time online than teenagers. According to recent Pew surveys, the number of online seniors jumped by 47% between 2000 and 2004. This means there are close to 8 million “silver surfers” at the age of 65 or older using the world wide web. [...] more...
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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