lead_generation
Arbitrary Be Thy Name, Facebook Ad Eval System
ADOTAS – It’s a repeating nightmare of mine — I log into Facebook and an administer rejects me. Why? Apparently I’m irrelevant to the social mediascape. But I have so much more to plant on Farmville… Some lead-generation and direct-response marketers using targeting techniques have already seen this nightmare come true [...] more...
Mislead by Conversion Rates: A Closer Look at How Marketers Can Improve Campaign Performance
Recently, a leading multi-channel retailer engaged in a landing page test that sacrificed thousands of dollars and compromised plenty of ROI. The retailer’s fatal flaw? Relying solely on the almighty conversion rate. The retailer tested two landing pages for its #1 keyword, “red jackets.” The first was a product list [...] more...
Palling Up with Publishers: How Salespeople Can Work Publishers for the Greater Benefit
By nature, sales people are pushy. We’re not afraid to negotiate, and we’re not afraid to ask for what we want. In fact, you may not realize it, but even if you are not a sales person, we are all trained in the art of negotiation to some degree. Ask [...] more...
TARGUSinfo Releases Lead Verification Solution for Co-Registration
TARGUSinfo, which provides on-demand lead verification, has launched a solution specifically for co-registration. The solution is designed to instantly verify large quantities of leads with precision, confirming that a lead’s name, address, and phone number are all correct and related to the consumer. Other lead verification services only have the [...] more...
ADOTAS Conversations: Matt Wise, CEO & President, Q Interactive
We’ve been generously covering the topics of lead generation and permission-based marketing here at ADOTAS in recent weeks. Many great writers who double as senior executives by day have come forth with their methods and suggestions to turn leads into gold, and have also raised debate on the fundamentals of [...] more...
The Lead Acquisition Lowdown: Tracing the Tactics of Gaining Qualified Leads through the Web
As the marketing guru of your company, you’ve decided that its time to more proactively build a database of qualified leads that you can convert to customers. You keep hearing that the Web is a great place to tackle this kind of problem, but what are the actual benefits? [...] more...
System for Sales Success: How Three Principles Turn Your Phone Prospecting into Profit
There are many industry standards when it comes to prospecting, but three established principles come to mind. In reference to the first step in any sale process, we are not inferring that the prospect contact is the very step. The fact is that engaging the prospect on the phone [...] more...
How to Generate Leads for the 50-Plus Market
Contrary to popular belief, baby boomers spend more time online than teenagers. According to recent Pew surveys, the number of online seniors jumped by 47% between 2000 and 2004. This means there are close to 8 million “silver surfers” at the age of 65 or older using the world wide web. [...] more...
ADOTAS Conversations: Jennine T. Rexon, Rex Direct Net
In our ongoing series of ADOTAS Conversations, we turn our attention to the affiliate marketing game and one of its top players, Jennine T. Rexon, President of Rex Direct Net — home of Rextopia and Rextrack products. Since 2001, Rexon has taken a sizeable bite out of the affiliate and [...] more...
Jumpstart Revs Up Next Generation of Automotive Leads
Jumpstart Automotive Media, which has partnered with leading automotive web publishers to aggregate the Internet’s largest community of car shoppers, today introduced new online products which will enable auto dealers to increase their volume of high quality leads. The enhancement, which Jumpstart will launch to its new car lead product next [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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