lead-scoring



How to Reduce Ad Fraud with Lead Verification and Scoring

Written on
June 4th 2014
Author
Frans Van Hulle

ADOTAS – Overall media spending has increased over the last couple of years, with new digital channels promising advertisers to connect to new core audiences. However, as digital marketing budgets increase, a large amount of revenues is lost due to rampant fraud. The Wall Street Journal reports that an estimated ... more...

Beyond Call Tracking: Call Marketing Automation Delivers the ROI

Written on
February 26th 2013
Author
Jason Spievak

U.S. businesses spend more than $300 billion on advertising each year, but only about 15% of that is spent on online advertising. The other quarter trillion dollars is spent each year not to drive a click but to drive a store visit or a phone call – tens of billions ... more...

AFAIK: Honda, MediaBrix, Rightster, MediaShift, Travora Media, Adap.tv, Marketo, LSN Mobile

Written on
February 11th 2013
Author
Mike Daly

Here’s what our virtual drum circle is pounding out today: Honda has partnered with MediaBrix on a fully integrated, immersive and interactive advertising experience within SongPop as part of the company’s launch of the 2013 Civic. The campaign kicked off yesterday. Honda reportedly is also the first automotive company to feature a branded ... more...

Marketo Launches New Program Exchange to Accelerate the Practice of Marketing

Written on
October 24th 2012
Author
Press Release

SAN MATEO, CALIF. (October 24, 2012) – Today, Marketo announced a powerful new component of the Marketing Nation infrastructure called Marketo Program Exchange. It includes a shared library enabling marketers to dramatically accelerate marketing practices by providing instant access to the most useful pre-built, verified marketing programs and the ability ... more...