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lead-generation



ValueClick Divesting Lead-Gen Biz

Written on
February 2nd 2010
Author
Gavin Dunaway

ADOTAS – After posting preliminary fourth-quarter revenue 13% lower than the previous year, ValueClick announced that it will be selling its promotional lead generation business. The online advertiser — which owns Commission Junction, Smarter.com, CouponMountain.com and PriceRunner — reported $130.2 million in fourth-quarter revenue, missing Wall Street analyst estimates of 133.1 [...] more...

Debunking Myths About Visitor Tracking

Written on
January 12th 2010
Author
Michael Ward

ADOTAS – Website visitor tracking software is an effective lead generator for many B2B companies. It’s a key component of most marketing automation platforms and provides a major portion of the “behavioral” in behavioral targeting or trigger-based campaigns. While it’s easy to understand that marketing based on behaviors provides substantial benefit, [...] more...

Like a glove: The importance of fit in lead generation

Written on
October 28th 2009
Author
Ryan Wilson

ADOTAS – In the realm of lead generation, the ongoing debate is quality versus quantity. When I say quality, I don’t mean non-exclusivity, non-opt in or false/fraudulent leads. These unscrupulous tactics are good for no one. I am speaking specifically about varying levels of custom filtering and post lead generation [...] more...

ValueClick *proposed settlement in shareholder lawsuit over ‘deceptive’ practices

Written on
August 27th 2009
Author
Edward Barrera

ADOTAS — Amid an underperforming lead generation business, and with speculation it might be sold, a *recently proposed $10 million settlement in a lawsuit brought by shareholders, and the details of it, does not put ValueClick’s past practices in a good light. ValueClick denied the allegations at the time the lawsuit [...] more...

Waiting for that lead to ripen

Written on
August 13th 2009
Author
Edward Barrera

ADOTAS — Lead quality may be the result of either the original state of the lead or of a nurturing process to determine if and when the lead is sales-ready. According to Marketing Sherpa, the latter case “a nurturing process” also addresses the second most significant challenge shown in the chart [...] more...

Lead generation, quality trumps quantity

Written on
June 23rd 2009
Author
Edward Barrera

ADOTAS — In a tough economic environment, sales people, prompted by marketing programs, seem to spread themselves too thin and draw a large circle to bring in any lead. But is that the right way to capture revenue? Below is a chart by Marketing Sherpa that shows how, while most marketing [...] more...

IndustryBrains and MediaBrains founder launches Madison Logic

Written on
April 20th 2009
Author
Edward Barrera

ADOTAS — Erik Matlick has unveiled LeadFocus, an automated lead generation ad serving platform. LeadFocus makes it easy for publishers to offer lead generation programs to advertisers and helps advertisers more easily target the publisher audiences. The advertising and lead generation and delivery platform provides a full service suite of tools, [...] more...

Pontiflex raises $6.25 million

Written on
April 15th 2009
Author
Edward Barrera

ADOTAS — The online advertising company announced the completion of $6.25 million in Series B funding led by RRE Ventures. Pontiflex said existing investors New Atlantic Ventures and Greenhill SAVP also participated in the round. The new capital will be used to strengthen the ‘cost-per-lead market’ company’s flagship Pontiflex AdLeads product [...] more...

Weak online ad spend; search down

Written on
March 12th 2009
Author
Edward Barrera

ADOTAS — This backs up earlier predictions that Internet advertising will be difficult this year. Barclays Capital says that overall online ad spending will see a 2.3 percent increase over last year to $23.7 billion, according to Paidcontent. Analysts were calling for a reasonable 6 percent bump from ‘08, though that was [...] more...

Procrastination as money maker

Written on
February 26th 2009
Author
Bob

DM CONFIDENTIAL — In less than a week, we set off to Vegas once again, this time for the second installment of online lead generation trade show, LeadsCon. Last year, in its inaugural year, the planners hoped that they would attract 350 to 400 people – not bad considering it had [...] more...



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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...


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