lead-generation
ValueClick Divesting Lead-Gen Biz
ADOTAS – After posting preliminary fourth-quarter revenue 13% lower than the previous year, ValueClick announced that it will be selling its promotional lead generation business. The online advertiser — which owns Commission Junction, Smarter.com, CouponMountain.com and PriceRunner — reported $130.2 million in fourth-quarter revenue, missing Wall Street analyst estimates of 133.1 [...] more...
Debunking Myths About Visitor Tracking
ADOTAS – Website visitor tracking software is an effective lead generator for many B2B companies. It’s a key component of most marketing automation platforms and provides a major portion of the “behavioral” in behavioral targeting or trigger-based campaigns. While it’s easy to understand that marketing based on behaviors provides substantial benefit, [...] more...
Like a glove: The importance of fit in lead generation
ADOTAS – In the realm of lead generation, the ongoing debate is quality versus quantity. When I say quality, I don’t mean non-exclusivity, non-opt in or false/fraudulent leads. These unscrupulous tactics are good for no one. I am speaking specifically about varying levels of custom filtering and post lead generation [...] more...
ValueClick *proposed settlement in shareholder lawsuit over ‘deceptive’ practices
ADOTAS — Amid an underperforming lead generation business, and with speculation it might be sold, a *recently proposed $10 million settlement in a lawsuit brought by shareholders, and the details of it, does not put ValueClick’s past practices in a good light. ValueClick denied the allegations at the time the lawsuit [...] more...
Waiting for that lead to ripen
ADOTAS — Lead quality may be the result of either the original state of the lead or of a nurturing process to determine if and when the lead is sales-ready. According to Marketing Sherpa, the latter case “a nurturing process” also addresses the second most significant challenge shown in the chart [...] more...
Lead generation, quality trumps quantity
ADOTAS — In a tough economic environment, sales people, prompted by marketing programs, seem to spread themselves too thin and draw a large circle to bring in any lead. But is that the right way to capture revenue? Below is a chart by Marketing Sherpa that shows how, while most marketing [...] more...
IndustryBrains and MediaBrains founder launches Madison Logic
ADOTAS — Erik Matlick has unveiled LeadFocus, an automated lead generation ad serving platform. LeadFocus makes it easy for publishers to offer lead generation programs to advertisers and helps advertisers more easily target the publisher audiences. The advertising and lead generation and delivery platform provides a full service suite of tools, [...] more...
Pontiflex raises $6.25 million
ADOTAS — The online advertising company announced the completion of $6.25 million in Series B funding led by RRE Ventures. Pontiflex said existing investors New Atlantic Ventures and Greenhill SAVP also participated in the round. The new capital will be used to strengthen the ‘cost-per-lead market’ company’s flagship Pontiflex AdLeads product [...] more...
Weak online ad spend; search down
ADOTAS — This backs up earlier predictions that Internet advertising will be difficult this year. Barclays Capital says that overall online ad spending will see a 2.3 percent increase over last year to $23.7 billion, according to Paidcontent. Analysts were calling for a reasonable 6 percent bump from ‘08, though that was [...] more...
Procrastination as money maker
DM CONFIDENTIAL — In less than a week, we set off to Vegas once again, this time for the second installment of online lead generation trade show, LeadsCon. Last year, in its inaugural year, the planners hoped that they would attract 350 to 400 people – not bad considering it had [...] more...
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Latest News
- Twitter Knows Where I Am; Gulp March 12th 2010 ADOTAS – I log in to Twitter to share with [...] more »
- WWN Has a Stopwatch on Ad Visibility March 12th 2010 ADOTAS – Considering how much time people spend online, why [...] more »
- Jumptap Offers Self Service Lane March 12th 2010 ADOTAS – Possibly inspired by those neat-o self checkout lanes [...] more »
- AdPix Barges Into the In-Image Market March 12th 2010 ADOTAS – Watch out, Image Space Media — there’s a [...] more »
- Got Funds? Todacell Scores a Cool Million March 11th 2010 ADOTAS – After securing $1 million last summer, Todacell has [...] more »
- A Custom Postcard Thanks to Your Favorite Brand March 11th 2010 ADOTAS – Handwritten letters may have been trounced in the [...] more »
- Display, but Nothing Else, Hops on YouTube Mobile Site March 11th 2010 ADOTAS – Google has officially opened the gate to display [...] more »
Features
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
- The Basics of Brand Protection March 10th 2010
- Agencies: Working Hard or Hardly Working? March 9th 2010
- Why Big Brands Will Love the iPad March 8th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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Recent Comments
- xcergy: I would suggest Amazon Payment Services share/sell the software with other Merchant Accounts (Visa, MC,
- Lynn: That the bill does not mention affiliates does not matter. The issue is that
- Steven: I think Amazon is doing what it should as well. Colorado's cash problem isn't
- Steven Lee, ScanScout: 100% agree. True brand protection requires analyzing actual content on the page (text, video,
