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lead-generation



Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way

Written on
May 16th 2013
Author
Daniel Laury

ADOTAS – Tony Stark aka Iron Man is restless. The self-described genius, billionaire, playboy, and philanthropist sits alone, building dozens of Iron Man suits, while girlfriend Pepper Potts frets. Tony’s obsession with technology causes a love triangle — between himself, Pepper, and those amazing suits. While most of us don’t claim [...] more...

Compass Labs, ShopIgniter Partner to Boost Customer Engagement & Ad ROI Across Facebook

Written on
May 6th 2013
Author
AdotasWire

SAN JOSE, CALIF., May 6, 2013 (ADOTAS) — Compass Labs, the leading social marketing platform powering ads and audience intelligence, today announced its partnership with ShopIgniter, the company that is transforming how brands advertise to social + mobile consumers. The alliance combines Compass Labs’ actionable audience insights and unique interest targeting [...] more...

Blogshare: 5 Tips for Using Twitter to Boost Sales

Written on
April 29th 2013
Author
Adotas

ADOTAS (via PRWeb) – According to Simply Measured, 97 percent of brands use Twitter. This stat clearly illustrates the importance companies place on Twitter for their marketing efforts. It’s also a good reminder on how all businesses — regardless of size — can benefit from it. “Twitter will go down in history [...] more...

Digital Marketing’s Role in Lead Generation

Written on
March 28th 2013
Author
Mark Simmons

ADOTAS – As we think of new goals and new strategies, it’s important to consider all avenues to new business opportunities.  Your company may have a solid handle on this challenge or it may be struggling to keep up.  Whatever your particular case may be, there’s always opportunities if you [...] more...

5 Lessons to be Learned from Jeff Gordon’s Pepsi MAX ‘Test Drive’

Written on
March 20th 2013
Author
Ben Swiss

ADOTAS – Branded content has been the buzz of the past year, and the recent Pepsi MAX piece featuring Jeff Gordon taking an unsuspecting North Carolina car salesman on the test drive of a lifetime serves as a reminder of how powerful this strategy can be. As of the writing of [...] more...

MediaWhiz Launches Mobile Performance Marketing Practice

Written on
March 18th 2013
Author
AdotasWire

LAS VEGAS and NEW YORK (March 18, 2013) — Performance marketing agency MediaWhiz kicked off LeadsCon Las Vegas today by announcing the launch of its mobile performance marketing practice. The service will provide clients and publishers with mobile performance marketing campaigns and offers across a wide range of online marketing channels, [...] more...

5 Tips to Generate B2B Leads with Social Content

Written on
January 23rd 2013
Author
Jennifer Agustin

For B2B marketers, creating social content is a highly effective way to drive traffic to your website – but it can be difficult to turn those visitors into qualified leads. As a result, marketing dollars are wasted on producing social content that drives page views, but few true leads. With the [...] more...

Affiliate Summit West Preview: The Keynotes, The Networking, The Parties

Written on
January 11th 2013
Author
Warren Corpus

Welcome, 2013.  A brand new year, but has much changed? We still have the same guy in the White House, the SEC still reigns over college football, we still have the same number of members in the Baseball Hall of Fame as this time last year, we still haven’t experienced [...] more...

Is Content Marketing the Future? Lessons for the Digital Engagement Path

Written on
December 20th 2012
Author
Daniel Laury

With the 2012 elections receding in the rear-view mirror, digital marketing pros are taking note of lessons to be learned from the Obama campaign’s success, especially its use of technology. After setting new standards with its 2008 win, the campaign made it clear that technology and social media were still integral [...] more...

Rakuten LinkShare Network’s Strong Q3 Growth Signals Thriving Affiliate Opportunities for Online Advertisers, Publishers

Written on
November 28th 2012
Author
AdotasWire

NEW YORK CITY (November 27, 2012) – Rakuten LinkShare today announced significant growth for its performance marketing network in the third quarter of 2012. The company reported same-store sales in the United States, Canada, the United Kingdom, and Japan while also launching services in Australia. The growth of the network [...] more...



Spotlight

Rakuten LinkShare Network’s Strong Q3 Growth Signals Thriving Affiliate Opportunities for Online Advertisers, PublishersNEW YORK CITY (November 27, 2012) – Rakuten LinkShare today announced significant growth for its performance marketing network in the [...] more...

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