lead-generation
Marketfish Touts Benefits of Data Hygiene for Email Lists
ADOTAS – “Email marketing has become kind of a taboo form, but for the reasons we are trying to tackle,” comments Dave Scott, CEO of self-serve lead generation and targeted email marketing platform Marketfish. The irritation with email marketing is not just from consumers whose inboxes are flooded with various deals, [...] more...
GlobalSpec Brings Home Hot Leads for EdgeTech
ADOTAS – When you’re a small manufacturing company in a tight environment like EdgeTech, every marketing dollar counts and every one must produce results. Unofficially, the developer of humidity-measuring equipment (such as hydrometers for marine vehicles) considers GlobalSpec its marketing team, as it has a proven track record of bringing [...] more...
ValueClick Divesting Lead-Gen Biz
ADOTAS – After posting preliminary fourth-quarter revenue 13% lower than the previous year, ValueClick announced that it will be selling its promotional lead generation business. The online advertiser — which owns Commission Junction, Smarter.com, CouponMountain.com and PriceRunner — reported $130.2 million in fourth-quarter revenue, missing Wall Street analyst estimates of 133.1 [...] more...
Debunking Myths About Visitor Tracking
ADOTAS – Website visitor tracking software is an effective lead generator for many B2B companies. It’s a key component of most marketing automation platforms and provides a major portion of the “behavioral” in behavioral targeting or trigger-based campaigns. While it’s easy to understand that marketing based on behaviors provides substantial benefit, [...] more...
Like a glove: The importance of fit in lead generation
ADOTAS – In the realm of lead generation, the ongoing debate is quality versus quantity. When I say quality, I don’t mean non-exclusivity, non-opt in or false/fraudulent leads. These unscrupulous tactics are good for no one. I am speaking specifically about varying levels of custom filtering and post lead generation [...] more...
ValueClick *proposed settlement in shareholder lawsuit over ‘deceptive’ practices
ADOTAS — Amid an underperforming lead generation business, and with speculation it might be sold, a *recently proposed $10 million settlement in a lawsuit brought by shareholders, and the details of it, does not put ValueClick’s past practices in a good light. ValueClick denied the allegations at the time the lawsuit [...] more...
Waiting for that lead to ripen
ADOTAS — Lead quality may be the result of either the original state of the lead or of a nurturing process to determine if and when the lead is sales-ready. According to Marketing Sherpa, the latter case “a nurturing process” also addresses the second most significant challenge shown in the chart [...] more...
Lead generation, quality trumps quantity
ADOTAS — In a tough economic environment, sales people, prompted by marketing programs, seem to spread themselves too thin and draw a large circle to bring in any lead. But is that the right way to capture revenue? Below is a chart by Marketing Sherpa that shows how, while most marketing [...] more...
IndustryBrains and MediaBrains founder launches Madison Logic
ADOTAS — Erik Matlick has unveiled LeadFocus, an automated lead generation ad serving platform. LeadFocus makes it easy for publishers to offer lead generation programs to advertisers and helps advertisers more easily target the publisher audiences. The advertising and lead generation and delivery platform provides a full service suite of tools, [...] more...
Pontiflex raises $6.25 million
ADOTAS — The online advertising company announced the completion of $6.25 million in Series B funding led by RRE Ventures. Pontiflex said existing investors New Atlantic Ventures and Greenhill SAVP also participated in the round. The new capital will be used to strengthen the ‘cost-per-lead market’ company’s flagship Pontiflex AdLeads product [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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