lead-generation



Professional Referral Channels: The Future of B2B Lead Generation

Written on
April 4th 2014
Author
Dick Beedon

ADOTAS – There seems to be a consensus that referrals are the best form of leads. They close faster, buy more and stay longer. In fact, great sales people have been good at generating referrals for what seems like forever. Until recently, large corporations have struggled to figure out how ... more...

5 Lessons to be Learned from Jeff Gordon’s Pepsi MAX ‘Test Drive’

Written on
December 31st 2013
Author
Ben Swiss

EDITOR’S NOTE: This article, originally published on March 20, 2013, placed at No. 3 in our 20 most popular articles of the year. ADOTAS – Branded content has been the buzz of the past year, and the recent Pepsi MAX piece featuring Jeff Gordon taking an unsuspecting North Carolina car ... more...

Four Reasons Marketers Should Focus on Brand Advocacy

Written on
November 18th 2013
Author
Dick Beedon

ADOTAS – As the rate of change in technology and communication continues to accelerate, brands are realizing the need to reach their prospects at the right place and at the right time. And their message must be powerful and compelling. Through my 30 years in sales and sales management, and as ... more...

Infographi​c: Impactful Content Syndication for Channel Marketers

Written on
June 14th 2013
Author
Adotas

ADOTAS — TIE Kinetix recently developed an infographic on how marketers can easy automate and simplify branding, lead generation and social engagement throughout the channel. The thesis behind the infographic is as follows: Every vendor working with channel partners faces the same challenge: Securing the mindshare of a partner that is representing ... more...

How to Make Lead Exchange Work

Written on
May 24th 2013
Author
Frans Van Hulle

ADOTAS — The idea of lead exchanges has hardly been new. The idea has been around for a while, yet most many companies who tried to set up a lead exchange have failed. This has made many people skeptical and suspicious of the idea of a lead marketplace. However,  looking ... more...

Blogshare: Twitter Launches Lead Generation Card

Written on
May 23rd 2013
Author
Adotas

ADOTAS (via MediaWhiz) – [Yesterday's] announcement by Twitter of the launch of its new Lead Generation Card represents a major milestone in the evolution of both the microblogging site and performance marketing. Lead Generation Cards are part of the suite of Twitter Cards, which are essentially expanded tweets that allow organizations ... more...

Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way

Written on
May 16th 2013
Author
Daniel Laury

ADOTAS – Tony Stark aka Iron Man is restless. The self-described genius, billionaire, playboy, and philanthropist sits alone, building dozens of Iron Man suits, while girlfriend Pepper Potts frets. Tony’s obsession with technology causes a love triangle — between himself, Pepper, and those amazing suits. While most of us don’t claim ... more...

Compass Labs, ShopIgniter Partner to Boost Customer Engagement & Ad ROI Across Facebook

Written on
May 6th 2013
Author
AdotasWire

SAN JOSE, CALIF., May 6, 2013 (ADOTAS) — Compass Labs, the leading social marketing platform powering ads and audience intelligence, today announced its partnership with ShopIgniter, the company that is transforming how brands advertise to social + mobile consumers. The alliance combines Compass Labs’ actionable audience insights and unique interest targeting ... more...

Blogshare: 5 Tips for Using Twitter to Boost Sales

Written on
April 29th 2013
Author
Adotas

ADOTAS (via PRWeb) – According to Simply Measured, 97 percent of brands use Twitter. This stat clearly illustrates the importance companies place on Twitter for their marketing efforts. It’s also a good reminder on how all businesses — regardless of size — can benefit from it. “Twitter will go down in history ... more...

Digital Marketing’s Role in Lead Generation

Written on
March 28th 2013
Author
Mark Simmons

ADOTAS – As we think of new goals and new strategies, it’s important to consider all avenues to new business opportunities.  Your company may have a solid handle on this challenge or it may be struggling to keep up.  Whatever your particular case may be, there’s always opportunities if you ... more...