lbi



Is The Move to Mobile a Race to the Bottom for Publishers?

Written on
February 14th 2013
Author
Richard L. Tso

For advertisers and publishers, the lifetime value of a customer (LTV) has been crushed by the introduction of digital. The spiraling decline of print has led to a drastic decrease in the number of subscription-based revenues for publishers, who rely heavily on this dependable revenue stream to partially cover high ... more...

Digitas Merges with LBi

Written on
February 5th 2013
Author
Mike Daly

The Publicis Groupe is merging Digitas and LBi to create a leading digital agency global network (5,700 strong. 25+ countries). Luke Taylor (pictured), chief executive of LBi, has been named Global CEO of the newly formed DigitasLBi. The Publicis Groupe acquired the Amsterdam-based LBi last September in a deal valued at ... more...

Special Ops Cofounders Out as LBi Reorganizes

Written on
October 29th 2010
Author
Gavin Dunaway

ADOTAS – In March, digital agency LBi announced the launch of its brand in the U.S. with the integration of acquisitions IconNicholson and Special Ops Media. A little more than a half year later, LBi has formally announced that Special Ops cofounders Christian Anthony and Jason Klein, who were serving ... more...

Welcome Aboard: Industry Hirings

Written on
March 22nd 2010
Author
Gavin Dunaway

ADOTAS – Jonathan Isaac has been handed the newly minted position of global head of planning for LBi. Most recently Isaac was strategy director at Anamoly. Acquisio has added Alexandre Pelletier as marketing director and Mark Lajoie as director of sales for Canada. Previously an independent consultant, Pelletier has also served ... more...

LBi Stakes a Claim in the New World

Written on
March 3rd 2010
Author
Gavin Dunaway

ADOTAS – On it sweeps with threshing oar; it’s only goal will be the Western shore: Europe-based independent marketing and technology agency LBi has claimed a stake in the new world, opening U.S. headquarters in downtown New York City. The launch of the U.S. flagship stems from the integration of interactive ... more...

Hiring, promotion, departures and moving roundup

Written on
March 27th 2009
Author
Edward Barrera

ADOTAS — Marin Software, Media Storm, LBi, Microsoft, Apptera, Epsilon, Break Media, MARS Advertising has announcements this past week. Marin Software: The company has expanded internationally, opening an office in the U.K. It has appointed search marketing executive Ed Stevenson, former head of U.K. operations for 24/7 Real Media, and search operations ... more...

Hiring, promotion and moving roundup

Written on
March 20th 2009
Author
Edward Barrera

ADOTAS — CBS Interactive, Specific Media, LBi, Neverblue, Halogen Response Media, Linkstorm, Northlich, AMG Advertising and Public Relations hiring, promotions and new location announcements. CBS Interactive: Jaci Hays has been promoted to National Vice President of Sales, Games & Music, and Danielle Ryniker has joined the division as Regional Vice President, East ... more...