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Criteo Appoints Ann Wang as Managing Director of China

Written on: February 26th 2014
Author: AdotasWire

BEIJING, February 25, 2014 (ADOTAS) – Criteo (Nasdaq:CRTO), a global leader in digital performance advertising, today officially announced the appointment of Ann Wang (pictured) as Managing Director China, to lead the Criteo business in one of its largest strategic growth markets globally. This is a newly created position to start full-fledged [...] more...

Blurred Lines: Combining the First and Second Screens

Written on: February 5th 2014
Author: Robert Derow

ADOTAS – Television has long dominated the world of consumer advertising. That dominance has resulted in every other screen – computer, smartphone or tablet – fighting to be recognized as the second screen. Thanks to the proliferation of new devices, the second screen has emerged as a significant element in [...] more...

Ready to Knock TV Off its Pedestal? Join the Club

Written on: February 5th 2014
Author: Ashwin Navin

ADOTAS – There’s a super-hot club in town and you’re not invited (sorry, Buddy). This club has a big sign on the door: “Reserved for TV Advertisers and TV Networks Only.” The club is bigger than ever, but they aren’t letting anyone else in. The guests are comfortable because they’ve [...] more...

Using Video to Compete and Win in the Niche Market Space

Written on: January 9th 2014
Author: Nick Pahade

ADOTAS – The rise of the online digital video – a new media revolution – is overturning established notions of how to build brands and engage customers. The change to online video offers a near-infinite variety of platforms advertisers can use to deliver niche messages. The video advertising industry is [...] more...

Are Tablets Taking Over? Study Says 55 Percent of Consumers Would Consider Replacing PC With Tablet

Written on: December 20th 2013
Author: AdotasWire

NEW YORK, December 19, 2013 (ADOTAS) – Adroit Digital today announced the results of a comprehensive study of 1,000 adults from the U.S. and Canada that own both a PC and a tablet. The study provided a snapshot of not only how consumers are using their tablets to interact with [...] more...

Leverage the Value of the Second-Screen Trend – Now and After the Holiday Shopping Season

Written on: December 19th 2013
Author: Christine Oliveri

ADOTAS – This holiday season, the increasingly popular second-screen phenomenon – where people simultaneously use TVs, tablets, laptops and smartphones – has been creating numerous opportunities for companies to enhance engagement between consumers and their brand. Over the last several years, second screens have quickly become popular sources for consumers researching [...] more...

Attention Marketers: What You Can Expect from YouTube’s New ‘One Channel’

Written on: June 11th 2013
Author: Alex Fraser

ADOTAS — Millions of brands of all sizes have created YouTube channels to promote their products, display their corporate culture, educate their market, and more. This month, all of these brands will be forced to adopt YouTube’s recently announced redesign — named One Channel — created to underscore the value [...] more...

It’s Not Digital – It’s Mobile

Written on: May 17th 2013
Author: Sandy Shanman

ADOTAS — One of the biggest mistakes advertisers can make is to assume that the content they create for one platform can quickly or easily be reused across many. The truth is that broadcast, digital, mobile and social each have their own rules of engagement, challenges and metrics for success. With [...] more...

Watch It Live: Big Announcements Expected at Google I/O 2013

Written on: May 15th 2013
Author: Mike Daly

ADOTAS — The three-day Google I/O conference kicks off today at the Moscone Center in San Francisco, promising to introduce “the tech world’s latest web, mobile and social breakthroughs to create simple, life-improving technologies and viable businesses among a rich and diverse community of cutting edge developers.” Acccoding to Business Insider [...] more...

How Video Advertising Can Help Build Emotional Connections for Your Brand

Written on: April 15th 2013
Author: Ari Brandt

ADOTAS — Truly successful advertising makes a real connection and a lasting impression. Television, magazines and traditional outlets have offered a relatively effective platform for brands: from Apple to Wendy’s, brands have found ways to resonate with their audience in these mediums. But digital advertising, with the most promise, has [...] more...

Spotlight

OPINION: No One Is Watching Your Video AdsADOTAS — Video content is booming. From news clips, to music and on-demand TV shows, more and more viewers are [...] more...