landing-page



Facing Marketing’s Moment of Truth

Written on
March 18th 2013
Author
Justin Talerico

The moment of truth isn’t when they click on your ad or even when they randomly land on your website. It’s when your call to action makes a promise and your brand either fulfills that promise — or not. Research confirms that online visitors make the decision to stay on a ... more...

Infographic: “The Total Costs of Website Testing”

Written on
April 6th 2012
Author
Brian LaRue

ADOTAS – Website testing and personalization company Monetate has shared another new infographic, this one about, appropriately enough, the costs of website testing. (If you’re wondering why this matters, check out this column we ran earlier this week, by Covario’s LuRae Lumpkin, about the hazards of ignoring landing page optimization, ... more...

How Do Your Paid Search Conversion Rates Stack Up?

Written on
April 5th 2012
Author
LuRae Lumpkin

ADOTAS - In 2011, U.S. advertisers spent more than $32 billion for online advertising — yet average online conversion rates were below 3 percent and bounce rates up to 85 percent. Why is this? Spending thousands or millions of dollars to drive traffic to your website, only to have a very small percentage ... more...

Unbounce and HubSpot Integrate Tech to Power Landing Pages for SMBs

Written on
March 13th 2012
Author
Brian LaRue

ADOTAS – Today, self-serve landing page company Unbounce announced it had integrated its software with inbound marketing software provider HubSpot to allow the a one-stop publishing platform for better landing page performance. Unbounce is positioned to serve small and mid-sized businesses, and to give them the tools to develop landing ... more...

Infographic: “Website Testing: Move Beyond the Landing Page”

Written on
March 6th 2012
Author
Brian LaRue

ADOTAS - According to this new infographic from website testing and personalization company Monetate, if you’re going to be selling goods on your site, you’d better test it as often as possible, and here, they’ve aimed to explain what that could mean. Your site should deliver, says the infographic, “a ... more...

How Much For That Cookie in the Window?

Written on
August 4th 2011
Author
Randy Wootton

ADOTAS – The  greatest strength and the greatest weakness of the Internet as a marketing vehicle is its measurability. This is due, in part, because people can’t agree on what to measure. In the early days, everyone was excited about click-through rates (CTRs) and the first ads which could garner CTRs of 30% or more. Over time, ... more...

What Does ‘Direct’ Mean?

Written on
June 24th 2011
Author
DM Confidential

DM CONFIDENTIAL – Our Q&A with Wicks Walker of W4 fame had us, not surprisingly, thinking about the current state of the CPA network and overall performance marketing space. A decent portion of our thinking was influenced by a recent conversation we had with a network operator. This person doesn’t operate ... more...

DSNR Shines Spotlight on Landing Pages

Written on
February 22nd 2010
Author
Gavin Dunaway

ADOTAS – So much emphasis is put on the click that the importance of a landing page inappropriately gets shoved to a back burner. DSNR Media Group aims to put the landing page back front and center with Traffiliate, a tech platform that blends pre-click data with post-click and post-conversion ... more...

The Perks of a Smooth Landing Page

Written on
January 20th 2010
Author
Jivan Manhas

ADOTAS – Every performance marketing campaign should be run through a simple yet effective (and rapid) landing page optimization routine. The reason for this is simple: conversion performance and revenue. In our world of performance marketing, you only get paid for the results, so advertisers, publishers, and networks alike benefit when ... more...