lance-bass
Celebrity Lance Bass Can Tweet About You, Too!
We received a pitch this week from a service called Celebrity Endorsement that claims you can pay to get Lance Bass to tweet about your company to reach is over 200,000 followers. Lance Bass? The former *NSYNC member who apparently is so hard up for cash that he needs you ... more...
Spotlight
Centriply Begins Licensing Its Proprietary Big Data: Retains Venture Development Center to Lead Effort
Centriply, a demand-side targeted TV platform for advertisers, announced that it will begin licensing its proprietary Big Data sets for ... more...
Latest News
- If It Can’t Be Measured, It Can’t Be Improved: The Ongoing Case for Performance in Digital September 29th 2016 According to IAB, the share of performance-based advertising as a ...more »
- Videa Debuts Supply-Side Automated TV Advertising Platform September 29th 2016 Private Marketplace Provides Stations, Agencies and Brands with a Simplified ...more »
- Now Available: CIMM Study–”Best Practices in Cross-Device & Cross-Channel Identity Measurement” September 28th 2016 A study being issued today by The Coalition for Innovative ...more »
- New Neuroscience Study Shows How Mobile Users Actually Respond to In-App Ads September 27th 2016 MediaBrix, True Impact, and Neurons Inc., Get Inside Mobile User’s ...more »
- What is value exchange and how is it an answer to ad blocking and fraud? September 27th 2016 An Adotas Q&A with Mitchell Reichgut, CEO of Jun ...more »
- Nielsen Total Audience Report Asks: With Nearly Unlimited Content Options, How Many Do Consumers Really Use? September 26th 2016 For consumers, having content options is no longer a luxury, ...more »
- Advertiser Perceptions Report: 2016 Upfront/NewFronts Have Renewed Influence On Advertiser Spending September 26th 2016 Advertiser Perceptions finds new priority on live presentations, heightened interest ...more »
Features
- If It Can’t Be Measured, It Can’t Be Improved: The Ongoing Case for Performance in Digital September 29th 2016
- What is value exchange and how is it an answer to ad blocking and fraud? September 27th 2016
- Advertiser Perceptions Report: 2016 Upfront/NewFronts Have Renewed Influence On Advertiser Spending September 26th 2016
- Going Native: What Makes It Work, What Makes It Fail September 22nd 2016
- 3 Steps for Evaluating the Best Results Across Retargeters September 20th 2016
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