lance-bass
Celebrity Lance Bass Can Tweet About You, Too!
We received a pitch this week from a service called Celebrity Endorsement that claims you can pay to get Lance Bass to tweet about your company to reach is over 200,000 followers. Lance Bass? The former *NSYNC member who apparently is so hard up for cash that he needs you ... more...
Spotlight
Streaming: A Paradigm Shift
Q: It was recently reported that Netflix subscriptions have surpassed cable subscriptions. What does this mean for advertisers? How ... more...
Latest News
- Do You Suffer From FOMO? 3 Ways to Optimize Your Budget With Test-Driven Marketing September 26th 2017 A phenomenon is occurring across the marketing landscape, best described ...more »
- Strong Company Culture is About so Much More than Perks September 25th 2017 An INSIGHT by Erik Matlick (pictured left), a serial entrepreneur ...more »
- Nielsen & Clypd Collaborate on Audience-Based Buying September 22nd 2017 The collaboration will enable execution and posting on media buys ...more »
- Advertisers: Upfront/Newfront Needs To Address Critical Audience Issues September 21st 2017 More high-level advertisers are coming to the Upfront and Digital ...more »
- IAB Tech Lab Launches Blockchain Advertising Working Group September 20th 2017 IAB Tech Lab kicked off a Blockchain Working Group with ...more »
- How CPG Brands Can Harness Personalization to Engage Consumers September 19th 2017 I have recently spoken to many CMOs and Chief Digital ...more »
- Chrome Announces Unified Autoplay–What does it really mean for your ad? September 18th 2017 Autoplay will only be allowed when the media itself doesn’t ...more »
Features
- Do You Suffer From FOMO? 3 Ways to Optimize Your Budget With Test-Driven Marketing September 26th 2017
- Advertisers: Upfront/Newfront Needs To Address Critical Audience Issues September 21st 2017
- How CPG Brands Can Harness Personalization to Engage Consumers September 19th 2017
- More Data, More Problems: Trust, Transparency & Targeting in 2017: Bazaarvoice + AdAge Report September 14th 2017
- High impact units/HTML5 and IAB’s New Ad Portfolio September 12th 2017
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