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Today’s Burning Question: Is the Industry Overrun with Botnets?

Written on
March 22nd 2013
Author
Mike Daly

ADOTAS – Inspired by recent coverage of the issue by both AdWeek and AdExchanger, we asked our panel of industry leaders: “Has botnet traffic increased exponentially in the age of programmatic buying and RTB, and if so, what can be done to combat it?” Here are their responses: “I don’t think this is a new [...] more...

Today’s Burning Question: Lance Armstrong, Oprah and OWN

Written on
January 16th 2013
Author
Mike Daly

Today we posed the following question to our readers via email: “What impact will Oprah’s interview with Lance Armstrong have on her struggling OWN Network?”   Here’s how industry leaders responded: “The Lance Armstrong admission of doping and apology is a godsend to Oprah Winfrey and her network. She is earning millions of [...] more...

Lance Armstrong Partners with Demand Media

Written on
January 28th 2008
Author
Sarah Novotny

Lance Armstrong has embraced the power of online and is reported by the Wall Street Journal to be partnering with Demand Media for a new health information site called livestrong.com. Advertising networks are increasingly launching niche sites and channels in an effort to target the specific demographics and needs of advertisers. [...] more...



Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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