krux



VisualDNA Integrates with Adap.tv, Advertising.com, DataXu, Krux & Rocket Fuel

Written on
December 12th 2013
Author
Press Release

LONDON, December 12, 2013 (ADOTAS) – Audience insights company VisualDNA has completed the integration of its data with five new technology platforms; Adap.tv and Advertising.com (both part of AOL Networks), DataXu, Krux and Rocket Fuel. The partnerships will increase the availability of VisualDNA data for advertisers and publishers as the market ... more...

Study Shows Significant Volume Of High-Risk Data Collection at Top Sites

Written on
May 7th 2013
Author
Mike Daly

ADOTAS — Krux’s third annual Cross Industry Study of web data collection activity reveals the significant extent that consumer data is “mined or used” by companies other than site owners at popular content, commerce and marketer websites. It also measures the “data leakage” associated with social media/sharing widgets. Study highlights include: Data collection ... more...

AFAIK: Quantcast, ORC International, Krux, NeoMedia, Neolane, Tealium, LivingSocial

Written on
January 8th 2013
Author
Mike Daly

Here’s what the virtual mailman told me today: Quantcast announced this morning that it acquired MakeGood, a software company focusing on reconciliation and reporting of digital advertising campaigns. Global market research firm ORC International today announced that it has acquired Marketing Research Services Inc. (MRSI), a privately-held Cincinnati-based research firm specializing in consumer research. ... more...

Industry Leaders Offer Predictions for 2013 (Part 1)

Written on
January 2nd 2013
Author
Adotas

John Kottcamp, Chief Strategy & Marketing Officer, Tahzoo: “The evolution from multi-channel to omni-channel marketing.  Expectations are for a connected experience that not only moves from device to device, but is relevant within the context of a very limited attention span. “Differentiated experiences driven through the next generation of personalization.  With the advance ... more...

Wikia Taps Krux to Support Data and Audience Strategy

Written on
November 6th 2012
Author
Press Release

SAN FRANCISCO (November 6, 2012) – Krux today announced the adoption and deployment of its data management platform (DMP) by Wikia.  Krux has also published a case study highlighting breakthrough results from some of Wikia’s early efforts.  With Krux, Wikia is able to harness the power of their considerable first-party ... more...

Triad Taps Krux Data Management Platform to Power Advanced Targeting for Retailers and Brands

Written on
October 8th 2012
Author
Press Release

TAMPA/NEW YORK (October 2, 2012) –Triad Retail Media has selected Krux to power its consumer data and targeting services for the world’s leading e-commerce sites. Krux’s cloud-based infrastructure helps companies like Triad analyze consumer Web data with new levels of precision and turn those insights into action. With the Krux data ... more...

Krux Report: Data Collection Quadruples Since 2011, Third-Party Data Collection Spikes

Written on
June 20th 2012
Author
Brian LaRue

ADOTAS – With RTB being regarded as increasingly viable and desirable for buying media, it’s sneaking its way into just about any industry conference or deep discussion about where digital advertising is going. But a new report from consumer data solutions provider Krux underlines one striking side effect: The number ... more...

Welcome Aboard: 24/7, Krux, Traffiq, Viggle, NetShelter and More

Written on
June 8th 2012
Author
Brian LaRue

ADOTAS – What did we say last week about how the revolving door had started to slow down for the summer? Yeah, well, scratch that. Software companies, marketing firms and ad agencies have been hiring up a proverbial storm this week, as last weekend’s sounds of burger-grilling and bottle-popping segued ... more...

The Latest in New Hires

Written on
March 9th 2012
Author
Brian LaRue

ADOTAS - Things have been busy at ADOTAS, and we’ve noticed quite a few new hiring announcements piling up. Looks as though things have been extremely busy around the industry, if all these announcements are any indication. Here’s a smattering of who’s joined forces with whom over the past ... more...