krux-digital



Crossing the Ad Frontier: Using Data to Improve Consumer Experience

Written on
November 4th 2011
Author
Tom Chavez

ADOTAS – The media market is being driven by “Big Data” and technological innovation, creating a fundamental shift in the marketing discipline. Buy-side players are adapting to these changes, integrating analysis and insight with consumer targeting. Publishers and website operators are waking up to these changes too – analyzing their ... more...

Got Funds? Hallelujah, It’s Raining Venture Capital!

Written on
September 21st 2011
Author
Gavin Dunaway

ADOTAS – Holy smokes, there’s a lotta funding news to cover! E-commerce company Rearden Commerce pulled in $133 million in financing from existing investors American Express and JPMorgan Chase, as well as rookie Citi. Rearden will put the funds toward building out its Deem e-commerce platform. In addition, the company acquired HomeRun.com, a group-buying service ... more...

Data Leakage an $850 Million Problem for Pubs

Written on
November 10th 2010
Author
Gavin Dunaway

ADOTAS – Has online data collection and tracking gotten out of control? Brandt Dainow argued so much in an excellent column last week, and some new research from Krux Digital nearly rips my jaw off: studying data collection across top the 50 ad-supported websites in the U.S., Krux recorded an ... more...