kraft



Five New Video Ads You Should Watch Now: Samsung, Schwarzkopf, Kraft, Cadbury, Coca-Cola

Written on
February 21st 2014
Author
Unruly Media

ADOTAS – Vanilla Ice raps about fun-shaped pasta, Coca-Cola turns social media addicts into tick-infested dogs, while Cadbury turns London into the set of “Charlie And The Chocolate Factory.” Yes, it’s just another week in AdLand. But which ads are attracting the most attention online. Here are our five picks: 5. Samsung, ... more...

Kraft, Walmart Among Brands Hunting Innovation at ad:tech SF

Written on
January 21st 2014
Author
AdotasWire

DALLAS, January 21, 2014 (ADOTAS) – ad:tech San Francisco 2014, the largest digital marketing event of the year, held March 26-27 at Moscone Center West, announced today a call for submissions for ad:tech’s Startup Spotlight Series. Startup Spotlight is a competition where the most innovative and enterprising new companies in digital ... more...

Second-Screen Study Uncovers A New Kind Of TV Viewer: The ‘Power Breaker’

Written on
September 26th 2013
Author
AdotasWire

CHICAGO, September 25, 2013 (ADOTAS) — In a new study, VivaKi’s The Pool demonstrates the need for advertisers to begin engaging TV audiences on two screens – the TV and the second screen at their fingertips. With the flurry of recent reports regarding TV viewers’ multi-tasking behaviors and the penetration ... more...

Brands Score Deeper Engagement By Using Ad Selector Platforms

Written on
February 7th 2013
Author
Richard L. Tso

Want to ensure that consumers are watching a your brand’s video to completion? Advertisers can now provide an incentive to consumers who view their ad content online. Earlier this week, Selectable Media launched its ad selector platform for mobile that enables brands to deliver high-CMP video content to consumers. (The ad selector ... more...

PFSweb Supports Kraft’s eCommerce Solutions for Gevalia and Tassimo

Written on
December 4th 2012
Author
AdotasWire

ALLEN, TEXAS (December 4, 2012) – PFSweb, Inc. (Nasdaq: PFSW), an international provider of end-to-end eCommerce solutions, today announced that it is supporting the eCommerce solutions for Kraft’s Gevalia and Tassimo  brands, which included the launch of Tassimodirect.com and relaunch of Gevalia.com. Kraft selected PFSweb to provide a wide range of ... more...

Kontera Delivers New Content Insights and Curation Suite as Part of Its Content Activation Platform

Written on
October 18th 2012
Author
AdotasWire

NEW YORK (October 17, 2012) — Brands can now understand all emerging relevant online content and conversations, and can join them immediately by using ideal owned, social, or authentic supportive content to engage consumers. This ability comes from the Content Activation Platform thatleading content-marketing provider Kontera expanded today, amid strong ... more...

Ad Week 2012 Preview: Putting the ‘AWE’ in Awesome

Written on
September 28th 2012
Author
Richard L. Tso

It’s that time again where the world’s leading advertising industry giants are set to descend on Manhattan to talk shop, sip scotch and share insights about the latest trends in digital, print, mobile, social and entertainment. This year, technology will take center stage throughout the trade conferences, industry sessions and ... more...

MediaBank CEO: We Are “Future-Proof”

Written on
October 20th 2008
Author
Kathleen

ADOTAS EXCLUSIVE — MediaBank is a firm looking to revolutionize the media buying industry with its cross-platform technology. CEO Brad Keywell spoke to ADOTAS about the origins of the company, the economy and the team that makes Media Bank tick. ADOTAS: I understand you have been working on MediaBank for about ... more...

HispanoClick Signs Notable Brand Advertisers

Written on
July 21st 2006
Author
Sarah Novotny

Over the past few weeks, online Spanish-language advertising network HispanoClick (publishing partner of vizi | media, parent company of ADOTAS) has penned deals with several top-tier advertisers including Air France, Kraft, the US Army, and Western Union. Each advertiser signed on for a multi-month hitch. The deal gives the advertisers ... more...

It Sure Ain’t Your Good Old Mac n’ Cheese

Written on
April 24th 2006
Author
Stephanie Kaplan

For those young adults, or those young at heart, that yearn fondly for that Kraft Macaroni & Cheese from their childhood, FCBi has created a new Flash online campaign for that good old Mac N’ Cheese. The problem is that the campaign site is neither good nor cheesy because it ... more...