CHICAGO, September 25, 2013 (ADOTAS) — In a new study, VivaKi’s The Pool demonstrates the need for advertisers to begin engaging TV audiences on two screens – the TV and the second screen at their fingertips. With the flurry of recent reports regarding TV viewers’ multi-tasking behaviors and the penetration [...] more...
Want to ensure that consumers are watching a your brand’s video to completion? Advertisers can now provide an incentive to consumers who view their ad content online. Earlier this week, Selectable Media launched its ad selector platform for mobile that enables brands to deliver high-CMP video content to consumers. (The ad selector [...] more...
ALLEN, TEXAS (December 4, 2012) – PFSweb, Inc. (Nasdaq: PFSW), an international provider of end-to-end eCommerce solutions, today announced that it is supporting the eCommerce solutions for Kraft’s Gevalia and Tassimo brands, which included the launch of Tassimodirect.com and relaunch of Gevalia.com. Kraft selected PFSweb to provide a wide range of [...] more...
NEW YORK (October 17, 2012) — Brands can now understand all emerging relevant online content and conversations, and can join them immediately by using ideal owned, social, or authentic supportive content to engage consumers. This ability comes from the Content Activation Platform thatleading content-marketing provider Kontera expanded today, amid strong [...] more...
It’s that time again where the world’s leading advertising industry giants are set to descend on Manhattan to talk shop, sip scotch and share insights about the latest trends in digital, print, mobile, social and entertainment. This year, technology will take center stage throughout the trade conferences, industry sessions and [...] more...
ADOTAS EXCLUSIVE — MediaBank is a firm looking to revolutionize the media buying industry with its cross-platform technology. CEO Brad Keywell spoke to ADOTAS about the origins of the company, the economy and the team that makes Media Bank tick. ADOTAS: I understand you have been working on MediaBank for about [...] more...
Over the past few weeks, online Spanish-language advertising network HispanoClick (publishing partner of vizi | media, parent company of ADOTAS) has penned deals with several top-tier advertisers including Air France, Kraft, the US Army, and Western Union. Each advertiser signed on for a multi-month hitch. The deal gives the advertisers [...] more...
For those young adults, or those young at heart, that yearn fondly for that Kraft Macaroni & Cheese from their childhood, FCBi has created a new Flash online campaign for that good old Mac N’ Cheese. The problem is that the campaign site is neither good nor cheesy because it [...] more...
Adknowledge Announces Launch of ‘AdStation International’KANSAS CITY, Mo., November 25, 2013 (ADOTAS) – Adknowledge is pleased to announce the launch of AdStation International, a global [...] more...
- Scripps Acquires Newsy for $35 Million December 9th 2013 CINCINNATI, December 9, 2013 (ADOTAS) – The E.W. Scripps Company [...] more »
- Industry Veteran Simon Hayhurst Joins Rocket Fuel as SVP of Product and Business Development December 9th 2013 REDWOOD CITY, Calif., December 9, 2013 (ADOTAS) — Rocket Fuel Inc., [...] more »
- New Searchmetrics Solution Restores Keyword ‘Not Provided’ Data Taken Away by Google December 9th 2013 NEW YORK, December 9, 2013 (ADOTAS) — Searchmetrics has [...] more »
- Survey: Facebook is the Most Trusted Review Platform Over Pinterest, Youtube and Twitter December 9th 2013 NEW YORK, December 9, 2013 (ADOTAS) — A new [...] more »
- Bazaarvoice Introduces Authentic Reviews Trust Mark to Help #EndFakeReviews December 9th 2013 AUSTIN, Texas, December 9, 2013 (ADOTAS) – Bazaarvoice, Inc. (NASDAQ:BV), [...] more »
- UPDATED: Twitter Officially Launches Tailored Audiences Program December 6th 2013 ADOTAS – Twitter brought its tailored audiences ad program out [...] more »
- veeseo Launches Speech-to-Text Content Recognition Engine for Video Advertising December 6th 2013 ADOTAS — Video marketing company veeseo announced this week a [...] more »
- Media Consolidation Is Revolutionizing Marketing December 9th 2013
- Google’s Disavow Tool: The What, Why and How December 9th 2013
- Making Holiday Marketing Magic in 2013 December 6th 2013
- 5 New Video Ads You Should Watch Right Now December 6th 2013
- How Interactive Video is Helping Brands Engage with Their Customers December 5th 2013
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- Text Marketing News December 6, 2013 | Text Marketing Companies: [...] veeseo Launches Speech-to-Text Content Recognition Engine for Video … – ADOTAS [...]
- Dell Software Exec: Strong Password Would Not Have Stopped Latest Hack: [...] — In response to Today’s Burning Question about reports of the latest major cyberattack,
- Zimmerman Advertising Has What White Castle Craves – ADOTAS | Zimmerman News: [...] more here: Google Zimmerman News In [...]
- Online Video Quality Matters More Than You Think | Video Industry | OneScreen: [...] so. In fact, branded videos are getting shared 50 times more in 2013 than