kpis



Crossing the Channel Part 4: KPI Monitoring Across Digital Ad Platforms

Written on
March 12th 2015
Author
Katrin Ribant

Combining the data from various ad management and analytics platforms is a necessity to prove the efficacy of your respective marketing programs in today’s results-driven marketing ecosystem. You spend your days (and occasionally nights) thinking about how you can engage with consumers to get your message across so more people ... more...

Five Tips for Boosting CPG Digital Campaign Performance

Written on
February 25th 2013
Author
Tom Flanagan

Entering 2013, CPG brands are facing increased pressure to demonstrate ROI from their marketing investments. For that reason, digital media’s low cost and tremendous reach make it an attractive option for media planners. However, cost efficiency does not guarantee effectiveness, so it’s important that marketers are strategically managing and analyzing ... more...